March 16th, 2008

Starting a New Column in Business Standard Newspaper

Starting this Thursday and Every Thursday, I’ll be authoring a brand new column that looks into technology with a strong local perspective and a global outlook.

When Leslie D’Monte, the technology Editor invited me to write for the paper, there’s one thing that absolutely caught my attention in his conversation – his emphasis on ‘attitude’. By attitude, he meant being frank and critical. To better explain his stance, he said, “Write like how you spoke on that IAMAI panel”. The memories came back.

“That Panel” that Leslie referred was the Web 2.0 Conference organized by the Internet and Mobile Association of India sometime last year. My co-panelists were Shailesh Rao, MD of Google India and Jaspreet Bindra, Head, MSN India. During the debate about the over dominance of Google’s Adsense, I was against any one company over dominating. I evinced keen interest in MSN’s AdCenter and Yahoo’s Publisher Network while I turned around to face Shailesh Rao and said to his face, “I REALLY hope they kick Google’s butt”. I don’t know if its the choice of words or the conviction in my voice that hushed the packed auditorium of 400 executives for a split second before they broke into rapturous applause.

Leslie happened to be at that conference and said that’s the one panel the he enjoyed and it’s that attitude the he was referring to . I knew that he meant. I couldn’t ask for more. Its the freedom and the confidence that any columnist values foremost.

To say I’m excited, is an under-statement.

Related Posts Plugin for WordPress, Blogger...


19 Responses to “ Starting a New Column in Business Standard Newspaper ”

K.Kaviraj says:

Hey pal – thts really gr8 news :-) All the best , we will be looking forward every Thursday for real spicy tech-news from ur side in B.S … BTW what is this Proto.in Skype meet all about … can anyone attend it ?

Raja says:

congrats kiruba for your new assignments

REFLEX says:

Thats cool Kribs. Keep rocking….

Karthik says:

If Google AdSense is dominating , then what about Microsoft’s IE browser?

I think Google will kick the butt of Microsft who have no answer to their search engine.

I too am against any company dominating, but somebody has to come up with a better replacement/substitute.

Karthik says:

Anyway Kiruba, congrats on your new assignment. Looking forward to read your column.

hudson says:

did a Control F on the word arse & found it appear in 5 different places in the first page of your blog & its 6 times if you add the word “butt” in your business standard article

you seem to be developing a certain fondness for the big brown (also white?) backside :-)

Shane says:

Hey Kiruba,

This is great news, looking forward to your new column.If it is going be “frank and critical” as leslie put it, im sure it going to be one great column to read!

Regards,

Shane

Kiruba Shankar says:

Kavi, Raja, Reflex, Karthik and Shane,

Thanks much for your wishes and words of encouragement. Appreciate it and look forward to sharing the column with you soon.

Regards,

Kiruba Shankar says:

@ Hudson,

Hmm.. you sure are doing your research well! :)

Vijayaprasad says:

awesome!! am really happy for you dude!!

all stuffer says:

so why don’t you have msn ads on your blog.

Kiruba Shankar says:

Hi Vijayprasad,

Thanks for the kind wishes. The first article of the column goes up tomorrow.

(that reminds me… must do some finishing touches to the article.)

Cheers,

Kiruba Shankar says:

Hi ‘All Stuffer’,

Good point.

One of the reasons why I’m rooting for both MSN and Yahoo to come up with a real adsense competitor is because then all three will give out competitive rates and this will eventually benefit us, the users.

So, why don’t I use MSN ads yet? Because I don’t think they are up to the mark yet.

Mahesh Shantaram says:

Good to see my old boss mentioned here. In my previous life, I was reporting to Leslie for a little under two years. (That’s the longest I could last in any job anyway :)

Arun Sundar says:

Congrats kiruba. And good luck :)

Kiruba Shankar says:

@ Mahesh,

Wow, its a small world, Mahesh. At which publication were you guys together?

Kiruba Shankar says:

@ Arun Sundar, thanks a lot.

Cheers and regards,

Shravan says:

sowie!! the comment with vijayaprasad’s name was mine!! it’s my dad’s mail!! lolz!!

Anil P says:

That’s excellent, Kiruba.

Wishing your yet another new chapter unqualified success :)

Leave a Reply


Syndicate this site