July 9th, 2008

The last few times I had been to the Sathyam Theatre, I had been meaning to photograph this and finally got to do it yesterday.

The advertising guys who came up with this concept definitely deserves a pat. They converted a plaid lift into a concept where customers can experience the spaciousness of the fridge.

The wordings on the door as you wait for the lift to open reads, “Just how much space do you think is inside a SAMSUNG – SBS Refridgerator?”


6 Responses to “Awesomely Innovative Ad”

  1. Nikhil Narayanan says:

    Guerrilla marketing at its best.
    Awesome stuff.

  2. srinivasan says:

    It is amazing. Should visit Sathyam shortly

  3. Anitha says:

    Quite exciting info!

    BTW – turn On ur spell check (regridgerator). I too encounter spelling issues when i work with html format and embedding photos for my blog. Any suggestions for avoiding this??

    - Anitha

  4. Shrav says:

    yea, even I was amazed when you used refridgerator instead of refrigerator…

    But awesome ad!!

  5. Vasanthan says:

    this is really interesting.. i could go to Satyam just for this ad

  6. sharvarionline says:

    This quite awesome advetisement. I really surprize when use word refridgerator instead of refrigerator.

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