Comments on: The ‘Eat-All-You-Want’ Music Store Strategy

By: TopesZZ

TopesZZ — Fri, 22 May 2009 09:28:50 +0000

Ha ha..notwithstanding the disclaimer, there comes the aggro concept selling that Nokia wanted from you.

A fantastic win-win indeed for them and you.

The music labels will offer it free to Sony Ericsson or Motorola or anyone else too – why exclusively to Nokia alone. So you can pack your bags again for the next trip courtesy Motorola

By: Ankur

Ankur — Fri, 22 May 2009 09:28:33 +0000

From the car trunk example, and your mention that I get to keep the music for life, I didn’t get an impression that the music would be lost if i don’t get into the paid account or change my phone!

If i understood correctly, one could well take the free music legally while he can and then go back to his original source – the pirated music!

Would be interesting to see the % conversion at the end of the year!

By: Gowri

Gowri — Fri, 22 May 2009 09:27:31 +0000

Kiruba, is this going to be available worldwide? And from when? I was about to purchase a N96, and I might delay the purchase if this deal is upcoming!

By: Anonymous

Anonymous — Fri, 22 May 2009 09:27:15 +0000

Kavi is right… There is a 12 month period for which you have access to the music.. At the end of which, you either buy a new phone or lose all the music you bought during the year… Think about it, $300-400 or even $500 a year on a new phone… With economies of scale, it averages out for Nokia…

By: -=A.R.N.=-

-=A.R.N.=- — Fri, 22 May 2009 09:26:59 +0000

I’d like to think there’s another angle to this.
True, Nokia and the biggest labels in the music industry are crossing their fingers in probably the biggest deal in music history (I’ve never heard of anything like this before..or maybe it’s just me) but on the other hand its not like their sales are gonna sky dive just because they offer free mp3.

The real audiophile doesn’t care for mp3s on a phone…they want REAL music on REAL CDs which they can play on their Harman/Kardon or Bose device.

Either way, its a brilliant strategy!

By: wilson

wilson — Fri, 22 May 2009 09:26:38 +0000

Thats Cool infromation .Kiruba thank you for the input

By: Kavi

Kavi — Fri, 22 May 2009 09:26:20 +0000

I think there is a ’12 month’ time frame, and the question is what happens after that.

Nokia would perhaps expect an upgrade to a paid form at Ovi. Or even perhaps for the young crowd to change a handset !

That does sound as a great strategy. Music becomes a commodity ! And i wonder about the impact it will have on music companies in the long run.

By: Kiruba Shankar

Kiruba Shankar — Fri, 22 May 2009 09:26:04 +0000

Hi Venky, very good point. Thanks for the pointer. I have added a disclaimer at the beginning of the post.

Appreciate it.

Cheers!

By: Venky Krishnamoorthy

Venky Krishnamoorthy — Fri, 22 May 2009 09:25:35 +0000

Are you in london as a nokia invite? This post gave me a feeling of a “paid post”. If so, I think, you should mention it.