Next week, I’m bringing in the founder of one of India’s better known PR firms, Prema Sagar, to Kiruba.TV. Offlate, we have been having some amazing line up of people on the show.
I would like to make it even better by making sure we ask the right questions. I have said this many times that the best questions have always come from the viewers. So please continue to send in your questions and I’ll collate them all together. You can either leave it in the comment section below or mail them to me at Kiruba@Kiruba.com .
Here’s info about Prema Sagar.
Pic from Dell’s Official Flickr Page
Prema Sagar is the Principal and Founder of Genesis Burson-Marsteller.
Intrigued by emerging business opportunities in India, Prema established Genesis Public Relations in November 1992.
Prema launched the firm with just one client and one colleague, which today has grown into one of India’s most trusted communications firms in the country. In 2005, Genesis merged with Burson-Marsteller, the gold standard in public relations, to become Genesis Burson-Marsteller. In 2008, the firm was ranked the ‘India Consultancy of the Year’ by The Holmes Report.
Prior to setting up Genesis PR, Prema was the Editor-Publisher of Genesis – The City Guide, a travel magazine, and co-founder of Genesis Printers.
An alumna of the Frank Jefkins Institute, UK, Prema has played a leadership role in the industry as the Founding President of the Public Relations Consultants Association of India.
In recognition of her contribution to global public relations, Prema was invited as the only Indian on the global jury for the first ever PR Lions at the Cannes Lions International Advertising Festival 2009. She was earlier inducted into the ‘ICCO Hall of Fame’, the first Asian to receive this rare honour.