The Power of a Brand is Actually it’s Users

Yesterday, I was witness to this. I wrote a post critical of Google’s free WiFi service at the Egmore railway station. The post received 15 responses. All of them mentioned positive experiences and were backing the service. And none of them worked for Google. That’s what makes it authentic and powerful. Customers defending a company is way more powerful than what a PR or branding team can do. #Win

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