In my digital marketing class at LIBA, we were discussing strategies on how to nurture a community that builds a tattooable brand. I took the example of Madras Bulls and Bullet communities that are run by customers. Imagine my surprise when one of the participants actually has tattooed the Royal Enfield’s logo on his forearm!! Hearing from Balaji, a market researcher, on why he loves Bullet was fascinating learning. It is things like these that makes classroom discussions super interesting!