I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.

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Kiruba Shankar

Featured in a Social Media Book

Ankit Lal is a founding member of Aam Aadmi Party and a council member. He helped strategize the social media campaigns during AAP’s election victory. Ankit has stitched together a book titled ‘India Social’ with examples of various events and instances where social media played a significant part. You can feel his passion for the medium as you read this book.

We were fellow speakers at Talk Journalism 2017 and Ankit had a discussion with me on the sidelines fo of the conferences for the book. There’s a short paragraph in the book on page 229 which has my thoughts.

Wishing Ankit the very best for his entrepreneurial venture in digital and social media marketing.


The ‘Never Eat in the Same Restaurant Twice’ Challenge

In 2018, my goal is eat at a different restaurant everytime I eat out. This is the challenge I’m taking on.

Why? Because life needs spicing up. I’m finding opportunities to continuously step out of my comfort zone. And my family’s. My daughters have a notorious fascination for biriyani and that’s almost a standard order. Through this goal, we’d look to try different cuisines.

What did I have for dinner? Mutton Boti (gizzards made of intestines, liver and stomach) and goat blood fry. I’ve never had them before in my life. Never wanted to. Now did it to kickstart the challenge. Wish me luck.


The Best Way to Respect Advice is to Action Them. Here are Three Examples.

This blog post is dedicated to a rare set of people who respect advice given and go on to accomplish things in life. These three people I hand picked are to inspire the rest of us to actively look for ideas and suggestions and more importantly execute them.

CHETAN MAHAJAN

My first pick is Chetan Mahajan, a corporate honcho who held senior positions including CEO of HCL Learning and has since quit the rat race. He has moved to a quaint little village in the Himalayas to pursue his passion for writing. A common friend had connected the two of us. I wanted to get Chetan on my ‘First Book Podcast‘ where I interview authors. He wrote his book, ‘The Bad Boys of Bokaro‘ in while in Jail and that made for a compelling story. After recording the interview, we continued to talk when he told me that one of us future book ideas could be on his own experience quitting the corporate life for a quiet life. He even had a nice title, ‘The Rat who Refused to Race’. That’s when I mentioned in the passing that starting a community blog with a group of people like him who pursue other passions could be a good marketing strategy. He immediately went ahead with the idea and started the UnCity blog. Well, the book never saw the light of the day but the blog took a life on its own. Two weeks ago, the UnCity blog won the IndiBlogger ‘Best Indian Blogger Award’ in the humor section.

AMAR RAMESH

Amar Ramesh was a tech professional in his earlier avatar. After spending a decade in the US, he made the life-altering decision to move back to India to pursue his passion for photography full time. In the few years he has been here, he has built StudioA, one of the most creative photography and videography firms. He recently won the Fearless Award, a prestigious award considered to be the Oscars of the Wedding Photography World.

Early last year, I decided to get out of my blogging hiatus by taking up ‘The 1000 Days Content Challenge’. It’s a way to force myself to blog regularly. Amar Ramesh jumped in and decided to join the challenge too. Fast forward and while I have faltered here and there, Amar has been super consistent and continues to produce high-quality content every day.

STALIN RAJKUMAR

Stalin Rajkumar is an IT veteran with a deep interest in writing. One of his bucketlist goals is to author a book. He attended the Unconference on Book Authoring I conducted and took inspiration from the 100 Day Book Authoring Challenge to realize his dream. He is now the proud author of ‘Broad Daylight’.

The three persons I mentioned above are all highly self-driven professionals. The thing that clearly differentiates them from the rest is the ability to capture ideas, build on suggestions and finally take the ideas to fruition.


A Touching Deathbed Note on Life from a 27 Year Old Girl Who Died Recently.

On January 4th, 2018, the girl in the photo above passed away. She was afflicted with Erwing’s Sarcoma, a rare form of cancer that affects young people. Before she passed away, she penned her thoughts on life in the last few months. Her family shared this on Facebook after her demise.

There is some invaluable life advice in the letter. The one that reverberated the most with me is to not take the small setbacks seriously and to be grateful for what we have. Living happily is more important than to live a life full of material possessions.

She may be young but her thoughts are profound. Here is the letter Holly wrote.

I’ve noticed that some of the most honest life advice comes from people who are at the end of life. At that stage, people are genuine and they have the unique ability to look at the larger picture. This is what motivated me to collate these valuable lessons into a book called, ‘UnKick the Bucket : How Near-Death Experiences Teaches Us the True Priorities in Life’.


CuriCrush, Cold Press Smoothie Bar

Today I visited CuriCrush, the latest cold press smoothie and juice bar at Elliot’s Beach, Besant Nagar, Chennai. A real pleasure to see my friend Venkatesh Pannirchelvan’s entrepreneurial dream come to life.

Cold press juices retain much of the flavour and nutrients as the fruits are crushed at a slower 60 rpm with special cold press machines while regular juice shops do it in mixies that rotate at 20,000 rpm.

All juices are mixed with tender coconut water instead of water.

If you visit Bessie beach next time, you should definitely visit CuriCrush and try their natural juices and smoothies.