I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.

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Kiruba Shankar

Featured in a Social Media Book

Ankit Lal is a founding member of Aam Aadmi Party and a council member. He helped strategize the social media campaigns during AAP’s election victory. Ankit has stitched together a book titled ‘India Social’ with examples of various events and instances where social media played a significant part. You can feel his passion for the medium as you read this book.

We were fellow speakers at Talk Journalism 2017 and Ankit had a discussion with me on the sidelines fo of the conferences for the book. There’s a short paragraph in the book on page 229 which has my thoughts.

Wishing Ankit the very best for his entrepreneurial venture in digital and social media marketing.


A Touching Deathbed Note on Life from a 27 Year Old Girl Who Died Recently.

On January 4th, 2018, the girl in the photo above passed away. She was afflicted with Erwing’s Sarcoma, a rare form of cancer that affects young people. Before she passed away, she penned her thoughts on life in the last few months. Her family shared this on Facebook after her demise.

There is some invaluable life advice in the letter. The one that reverberated the most with me is to not take the small setbacks seriously and to be grateful for what we have. Living happily is more important than to live a life full of material possessions.

She may be young but her thoughts are profound. Here is the letter Holly wrote.

I’ve noticed that some of the most honest life advice comes from people who are at the end of life. At that stage, people are genuine and they have the unique ability to look at the larger picture. This is what motivated me to collate these valuable lessons into a book called, ‘UnKick the Bucket : How Near-Death Experiences Teaches Us the True Priorities in Life’.


What Would You Ask Devdutt Pattanaik?

Super thrilled to have Author and Mythologist Devdutt Pattanaik agree to come on the First Book Podcast. Imagine a person who has authored 30 books (many of them bestsellers), tell you about his tips, techniques, and secrets of becoming a better author!! The Interview is scheduled for 25th Oct (day after tomorrow). If you had one question about authoring to ask Devdutt, what would it be?


The World’s Best Foreign Correspondent Shares Authoring Tips



Christina Lamb wrote the bestselling book, ‘I am Malala‘ along with the Nobel Peace Prize winner. This is one of her eight books. She has won 14 major awards, including five times ‘Foreign Correspondent of the Year’ and Europe’s top war reporting prize, the Prix Bayeux. So, you can imagine the quality of advice she gave for newbie authors and writers when I interviewed her for the First Book Podcast. Stellar stuff. Coming soon. Do follow the FB page to listen to upcoming podcasts.


DTNext’s Coverage on First Book

First Book, which actually is my fifth book, got covered by the DTNext Newspaper (part of the Dina Thanthi Group). The book was born out of my personal pain of authoring my first book. Hence, I took up a multi-year project to speak with global best-selling authors to get their advice for first-time authors. This book is a compilation of very useful and powerful advice. The book is published by NotionPress and is available on Amazon. This led me to start the First Book Podcast with audio interviews with authors who recount their journey as an author.