I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.

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Gearing up for Techspectations 2.0, Kerala’s Largest Digital Summit

As a professional speaker, one of the things that make you genuinely happy is when you get invited back again. Last year, I helped host Techspectations, Kerala’s largest Digital event. The event was a grand success and you know it in your bones even before you get feedback from the participants. Today, I was roped in to host the next edition taking place on February 2, 2018.

It was great meeting with Boby Paul, General Manager, Marketing at Malayalam Manorama Group to discuss how we can raise the bar for the next edition. Planning for bigger names, newer formats, greater interaction with the audience. Very excited for it.


My Failures

People who know me know very well how much I believe in social media and its powers. While I’m a big believer in digital and social, one of my biggest grouse is that we only portray the good side of things. We bury the unpleasant stuff and only portray the shiny side of ourselves. This is not a good representation of our life. One of the conscious decisions I have taken is to share both the good and bad things in my life. Afterall, we are human and we should not be afraid to share our failures. This is what motivated me to make this infographic of my failures.


Getting Prakash Iyer on My Podcasts

I look forward to interviewing Prakash Iyer for two podcasts tomorrow. One for the leadership podcast titled, ‘Movers and Shakers‘ in The Hindu Businessline and the other an author podcast titled, ‘The First Book Podcast‘ in association with NotionPress.

Prakash Iyer is a best-selling author, motivational speaker and leadership coach.

He was until recently the Managing Director of Kimberly-Clark Lever and was earlier the Managing Director and CEO of Infomedia India Limited (formerly Tata Infomedia). Prior to that, Prakash was Executive Director at PepsiCo, responsible for the company’s operations in South India and Sri Lanka. He later moved to PepsiCo China as Regional Vice President. An alumnus of IIM Ahmedabad, he started his career with HindustanUnilever Limited.

Prakash has authored three book, The Habit of Winning, The Secret of Leadership and his latest is ‘You Too Can‘.

If you have any questions for Prakash, please feel to email me at Kiruba@Kiruba.com


The Joy of Connecting People

Yesterday, I rediscovered the joy of connecting people. CK Ashok Kumar, the co-founder of the sachet revolution (of Chik shampoo fame) invited me to meet up with some very exciting friends of his. Here’s a few. Gowrishankar, Senior Director of Malaysian Blue Ocean Strategy Institute, Dr.Xavier Raj, Director of C.K.Prahalad Centre for Emerging India at Loyola College and Venky Rajendran, CEO of SellerGro. 

Fascinating discussion over a cuppa. I felt so motivated listening to the various projects they are working on. We were all strangers to each other but bonded so well over the meeting. 

Reminded me so much of ‘Cerebrate’, an event where I would bring interesting achievers together for two days of ideas pollination.



Video Profile of Abhash Kumar, Head of Marketing at FactorDaily

The guy who excelled in telling other’s stories now gets his story told…and how! Excellent video profile of Abhash Kumar, Head of Marketing at FactorDaily and earlier the Head of Digital Marketing and Growth at YourStory. I first met Abhash at the Book Authoring Workshop that I conducted at my farm. I loved his passion for content and importantly building readership. This video also reaffirms my belief in the power of videos in effective storytelling.





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