I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.

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Video Profile of Abhash Kumar, Head of Marketing at FactorDaily

The guy who excelled in telling other’s stories now gets his story told…and how! Excellent video profile of Abhash Kumar, Head of Marketing at FactorDaily and earlier the Head of Digital Marketing and Growth at YourStory. I first met Abhash at the Book Authoring Workshop that I conducted at my farm. I loved his passion for content and importantly building readership. This video also reaffirms my belief in the power of videos in effective storytelling.


The Pledge at the Young Entrepreneur School

Young Entrepreneur School (YES) is an organiztion which aims to encourage entrepreneurship. They have multiple chapters in smaller towns in Tamilnadu for they believe that these places lack opportunity and knowledge.

I was invited to conduct a workshop on Digital Marketing for business to about 80 entrepreneurs.

At the start of the event, everyone too a pledge. Among the many points, the one I liked best was this one.

I will pledge that that I will grow my business by a minimum of 30% year on year.


The North Star: Don’t Tell Team What to Do. Tell Them the Goal Instead.

One of my favorite podcasts that I have recently started listening to is ‘Masters of Scale‘ by Reid Hoffman. In the latest episode with Sheryl Sandberg, Facebook’s COO, there is this one point that really spoke to me. This is something that I will personally internalize and imbibe in our company culture.

Sheryl Sandberg, Facebook COO: “Leadership is about having people follow you enthusiastically. People will do what they are supposed to do if they work for you. That’s not what you want. You want to have an aligned mission. Rather than tell people to march four steps, you want to tell people where we are heading and encourage them to get there as quickly as they can. You have to repeat your mission and your purpose and the values you care about over and over again. Sometimes you think to yourself, ‘doesn’t everyone else know this already’? It doesn’t matter. Starting out your meetings with your mission…why are we running Facebook, Instagram, WhatsApp…is very powerful. Even if everyone knows it by heart… because it reminds you where you are headed and why you are going there.”

Reid Hoffman, Linkedin Founder, agrees: There is one plan you can’t break. There is one variable that must stay constant. And that’s the company’s mission. It’s the true North Star that everyone orients around. For Linkedin, it is ‘Connecting People with Opportunities’. For AirBnB, it is ‘Belong Anywhere’. For Facebook. it is ‘Connect the World’.


Reading Patagonia CEO’s Book: Let My People Go Surfing

Fantastic book for entrepreneurs. Great example of how to motivate employees and how to run a socially responsible company. 

I first came across this book through my favourite podcast, NPR’s How I Built This. It had an interesting episode with Yvon Chouinard, the founder of Patagonia, an outdoors clothing company. It has 1000 employees with annual revenues of US$200 million. Fantastic book for entrepreneurs. Great example of how to motivate employees and how to run a socially responsible company. 

I first came across this book through my favourite podcast, NPR’s How I Built This. It had an interesting episode with Yvon Chouinard, the founder of Patagonia, an outdoors clothing company. It has 1000 employees with annual revenues of US$200 million. Listen to the podcast






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