I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.

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Kiruba Shankar

Taking Inspiration from Tony Robbin’s Namale Resort in Fiji

Over the last few years, my family and I have been focused on greening up our farm. We have painstakingly planted hundreds of fruit saplings in our vision to grow a healthy food forest.  The reason my wife and I put in so much heart into this place is because we know that we are sculpting our own retirement place. We are also conscious of the fact that this place cannot be an expensive hobby. Make no mistake. The farm does suck away a lot of money. In order to make sure that the place pays for itself,  I have thought through many business ideas. One such is by starting a farm stay business where people can come to experience rural life.

Recently, I watched a video tour of Tony Robbin’s 525-acre resort in Fiji.  It is not only a resort but also (one of) Tony Robbin’s home. I love how he build a business around his dream that is a profit center. It is also a place where he conducts one of his signature workshops.

This is pretty much what I want to model Vaksana Farms. It should be a place for me to conduct workshops and people can come over to stay at the farm. Currently, I have thought of having 11 small homes that act as accommodation for the farm stay business. It doubles up as a reunion spot for our family and friends. One of the things I enjoy most is having people I love come over and stay.

This is the next project that I’m very excited to start working on.  If you are an architect, a resort aficionado, a farmpreneur or an eco-enthusiast, do connect with you and I would love to share my ideas and take your views.


CuriCrush, Cold Press Smoothie Bar

Today I visited CuriCrush, the latest cold press smoothie and juice bar at Elliot’s Beach, Besant Nagar, Chennai. A real pleasure to see my friend Venkatesh Pannirchelvan’s entrepreneurial dream come to life.

Cold press juices retain much of the flavour and nutrients as the fruits are crushed at a slower 60 rpm with special cold press machines while regular juice shops do it in mixies that rotate at 20,000 rpm.

All juices are mixed with tender coconut water instead of water.

If you visit Bessie beach next time, you should definitely visit CuriCrush and try their natural juices and smoothies.


The Amazing Feat of Getting the Entire Tamil Film Fraternity to Malaysia

Kudos to Shahul Hameed Dawood (standing next to Kamal) for pulling off the near impossible… organizing a *M.A.S.S.I.V.E* show getting almost the entire Tamil film fraternity to Malaysia…including Rajini and Kamal. This includes all the heroes and heroines of not just the current generation but previous two generations as well.

When I was in KL last year, I remember the time when Shahul and his team had started to ideate on this. Now to see his small but a cracker of a team pull this off is amazing and inspiring.


Why This Saloon is Popular Among School Boys

This saloon has something simple that has made this the most popular saloon among the school boys in our village. Just a mirror and a spiral comb attached to a rope. It’s become a magnet for the boys, who tidy their hair before entering their school nearby.

I asked the saloon owner what prompted him allow the students to use the mirror. He replied, it costed him nothing but has earned him a lot of good will among the kids. This simple gesture has made the kids choose his saloon over others. Being kind hearted makes good business sense.


Gearing up for Techspectations 2.0, Kerala’s Largest Digital Summit

As a professional speaker, one of the things that make you genuinely happy is when you get invited back again. Last year, I helped host Techspectations, Kerala’s largest Digital event. The event was a grand success and you know it in your bones even before you get feedback from the participants. Today, I was roped in to host the next edition taking place on February 2, 2018.

It was great meeting with Boby Paul, General Manager, Marketing at Malayalam Manorama Group to discuss how we can raise the bar for the next edition. Planning for bigger names, newer formats, greater interaction with the audience. Very excited for it.