I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.


Kiruba Shankar

Taking Inspiration from Tony Robbin’s Namale Resort in Fiji

Over the last few years, my family and I have been focused on greening up our farm. We have painstakingly planted hundreds of fruit saplings in our vision to grow a healthy food forest.  The reason my wife and I put in so much heart into this place is because we know that we are sculpting our own retirement place. We are also conscious of the fact that this place cannot be an expensive hobby. Make no mistake. The farm does suck away a lot of money. In order to make sure that the place pays for itself,  I have thought through many business ideas. One such is by starting a farm stay business where people can come to experience rural life.

Recently, I watched a video tour of Tony Robbin’s 525-acre resort in Fiji.  It is not only a resort but also (one of) Tony Robbin’s home. I love how he build a business around his dream that is a profit center. It is also a place where he conducts one of his signature workshops.

This is pretty much what I want to model Vaksana Farms. It should be a place for me to conduct workshops and people can come over to stay at the farm. Currently, I have thought of having 11 small homes that act as accommodation for the farm stay business. It doubles up as a reunion spot for our family and friends. One of the things I enjoy most is having people I love come over and stay.

This is the next project that I’m very excited to start working on.  If you are an architect, a resort aficionado, a farmpreneur or an eco-enthusiast, do connect with you and I would love to share my ideas and take your views.

Natural Boulder Wash Basin at Vaksana Farms

For over two years, I’ve been wanting a natural wash basin outside our farm house. The bamboo pipe is made from bamboo that was grown in our farm. It took many months to see this idea comer to reality. This long process deserves a separate blog post. Will share shortly.

Bhogi is NOT a Day for Burning

Every Bhogi day makes me sad to see how humanity comes together to cause harm to itself. The smog is so thick in my village that you could mistake it for Delhi.

Bhogi is a day of transformation where all old habits, vices, attachment to material things are sacrificed. Its when people discard old things and concentrate on new things causing change.

There are so many other ways of discarding things other than burning.

This morning, I woke up to see old sarees and clothes being burned at my farm. A better way to discard would have been to use as mulch for the fruit saplings.

I wish people saw the deeper meaning of the day.

Instagrammers Meetup at Vaksana Farms

I’m putting together an Instagrammers Meetup at Vaksana Farms. This is a two-day retreat and unconference where 12 of the most passionate and creative Instagrammers in India will get-together for a weekend of intense knowledge sharing and learning…and sheer fun.

This InstaMeet will be part of the global meetups happening around the world. This is unique because it happens on an organic farm while most others happen in cities.

The event venue is a small farmhouse in the middle of a 13-acre farm.

This is not a commercial event. This is a community event that works on gift economy. It’s a no-profit and no-loss event where everyone equally pitches in. All expenses including food (breakfast, lunch, snacks, dinner), basic stay, labor, event materials etc will be equally shared by the participants.

If you are an Instagrammer who is fascinated with travel, landscapes, architecture, rural or creative photography, this will be a perfect fit. There are only 12 slots available for this Instameet. We welcome Instagrammers to apply. You are welcome to apply together with friends too. So, do tag your friends.If interested, please fill this form. https://goo.gl/forms/xtlPOiAclUwbyW4E2