I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.


Kiruba Shankar

The Ingenious Envelope

I came across this very innovative envelope. One that is not out of necessity. You see, it’s very common for guests to give contributions during family functions. It’s almost always an odd amount such as Rs.501 or Rs.1001. While giving the money, it’s always a challenge to find that one rupee coin. So, some ingenious person found a jugaad to sell the envelope with the one rupee coin already attached to it. This way, the person can charge a premium for the envelope. A brilliant business idea by adding value that differentiates from the competition.

The Intelligence of Crows

Crows are intelligent and I saw an example of it this evening. The auto driver had just bought a streaming plate of ‘sundal’ (boiled chickpeas) from a roadside vendor and settled down to eat. 

As soon as he sat down, two crows came near him asking for a bite (much like how dogs do). The guy took a spoonful of chickpeas and threw it on the ground for them. 

I anticipated them to quickly peck at them. Nope. They didn’t. They stood guard next to the chickpeas. After two minutes of waiting, they began eating.

They were actually waiting for the hot chickpeas to cool down. Just wow!