I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.


Kiruba Shankar

Why I Won’t Watch Kamal Haasan’s Vishwaroopam on DTH?

Pic Courtesy: The Hindu

Before I tell you why, I’d like to state the following.

I’m a fan of Kamal.  Not a huge fan but an admirer of his versatility.  I like him better than Rajini or any other Indian actor.

I admire Kamal’s guts of standing against the film mafia. Its never easy to change things and if it happens, the movie will set a trend for other film makers to follow.

I applaud Kamal as a businessman. He is the producer as well and he has every right to choose a medium to recover his money. If it fetches him a significant portion of his investment, then why not?

I’m pro-technology. Movie via DTH brings in lots of convenience. Kudos to Kamal for embracing technology.

So, why then won’t I watch it in DTH?

A) Duh!  I don’t have DTH.

B) Even if I did have one, watching on TV will never replicate the brilliance of watching it on the big screen. No matter how big the TV is or how dense the pixels are, it never matches the big screen. Not to mention the sound effects.

C) The reason why we usually enjoy the movie experience is because of the quiet atmosphere. Watching it at home means unnecessary distractions. Somebody will ring the bell. The kitchen needs to be tended to. Kids run around. These are OK while watching regular TV. But a movie deserved to be savored without distractions.

I’m a regular movie watcher on DVD.  I have experienced enough to prefer watching a movie on the big screen while digging into an obnoxiously priced tub of popcorn and sipping an overpriced Pepsi.

That’s me.  What about you?  Theater or TV?

7 Important Life & Business lessons from Life Of Pi

Lovely insights from Pritam Roy. Original article: http://t.co/xfJmSK3q

Yann Martel’s Booker Prize winning book, Life of Pi has been transformed beautifully into celluloid by Ang Lee of Crouching Tiger Hidden Dragon and Brokeback Mountain fame. It’s a story of the protagonist Pi’s magical journey on a lifeboat with Richard Parker, a Royal Bengal Tiger for company and in the process discovering himself, faith and God. A captivating story with many dimensions and visually stunning the movie leaves you engrossed till the end, and has also got high ratings from both the critics and audience. There are also some great lessons of life and business that one can learn from Life Of Pi.

1. If you believe in everything, you will end up not believing in anything at all

Pi’s father Santosh Patel told this to Pi at the dining table, when he was getting inquisitive about different religions and wanted to follow all of them at the same time. His words hold true, not only for religion, but are also valid for our daily life and business. It’s difficult to follow different paths at the same time, as many of them are conflicting in nature and often create confusion and make it difficult to stay focused and at times, lead to wastage of crucial resources. As an entrepreneur, it’s also important to choose your mentors and guides wisely. Listening to all sorts of advice will harm your chances and cause delay in reaching your end goal. As with faith and advisors in life, entrepreneurs must be careful in choosing their business model and target group. In early days, when an entrepreneur is trying to establish his business, it’s important to prioritize and decide on whether you’re targeting SME’s or Large Enterprises or you’re operating in B2B or B2C segment for the matter. Pursuing divergent and often energy sapping paths lead to quick burnouts and eventual disillusionment with the whole process.

2. Branding is important

Pi Patel was born with the name Piscina Molitor Patel, given by his uncle after a swimming pool in France. This name obviously caused him lot of anguish as everyone started making fun of his name at school and outside. Pi had to work hard on a rebranding exercise. He realized early, that his name can cause him more pain, going ahead in life. At first, he tried to work on individuals, and later started addressing groups about his name being derived from the Greek letter Pi which is ratio of a circle’s circumference by diameter. But, it didn’t work well for him. So, he decided to remember the value of Pi expressed in several hundred decimal places to drive home the point. Associating a story with the name made it work even better for him. So, if you have to work on creating a new brand name or changing your existing brand name for that matter, work on telling a good story which captures the imagination of the audience. The story makes the brand name stick. And, as Pi Patel learnt it the hard way, rebranding can be a difficult and often expensive exercise. So, if you inherit an unimaginative or not so great brand name, starting rebranding exercise early as Pi did really helps. Come to think of it, if the book or movie title was ‘Life Of Piscina Molitor’, it may not have worked that well. Choosing a good brand name could be your first step towards creating a successful brand.

3. Having a plan is essential, not optional

When Pi was thrown into the sea on the lifeboat with limited stock of resources after his ship capsized, he had to make a plan to survive the uncertain and indeterminate period in the harsh seas. Fortunately, he found a handbook to help him plan for the time on the lifeboat. If you’re an entrepreneur, think of the handbook as your business plan. It’s important to keep it handy and work according to the plan, and of course, keep referring to it when you’re in doubt and monitor progress as you go along. Probably, the most important resource for an entrepreneur is money and in the beginning, when income is low and uncertain, an entrepreneur needs to make sure, the money (resources) lasts till revenues kick in or next round of funding (help) comes in the choppy waters of entrepreneurial journey. In life also, continuous planning for different stages of your life, and not only during the difficult days, when resources are low, will help you live a good life.

4. Don’t put all your eggs in one basket

When Pi found Richard Parker on the life boat, he got scared and threw all the supplies in the lifeboat to a makeshift raft and tied it to the life boat and decided to shift to the raft. At that moment, it looked like the wise thing to do, without taking into consideration greater dangers, still unknown to him. When the breaching whale appeared at night and upturned Pi’s raft throwing all his supplies to the water, Pi realized, living with Mr. Parker on the boat may be a better option. While starting up, resources are typically scarce and it’s important to guard them and stop leakages or losses. It’s good to have one secure base and address the market. Entering unknown and unchartered territories without adequate research and throwing resources at the market and not protecting your own backyard could be a deadly mistake, few startups can afford. Also, if you have limited resources and there are multiple products, fighting for the same resource, it’s better to spread your resources across groups to reduce dependency on just one product to succeed, which is a low probability in a highly uncertain startup environment. In life, whether you’re investing for a secure and a better future, it’s good to spread your resources across various available options. For career improvements, consider skill enhancement and be aware of the job market realities and don’t just tie yourself to your current Company, to stay relevant in the long run.

5. Learn to co-exist

After the whale incident, Pi had to reconcile to the fact that he has to live with Mr. Parker on the lifeboat, an idea which he had been resisting so far. As a first step, he decided to start communicating with Mr. Parker and also set out marking their territories and setting some rules. Having Mr. Parker onboard also kept him alert at all times. When Mr. Parker jumped in the waters of Pacific Ocean, looking for fish, Pi helped him to get onboard, and slowly, he started developing a bond with him. Mr. Parker is both a co-founder and a competitor for Pi in his entrepreneurial journey. An entrepreneur needs to co-exist with both. With co-founders, it’s important to communicate clearly, define roles and responsibilities and ensure that you don’t encroach upon each other’s spaces. An entrepreneur needs to learn to co-exist with competition in the market. Competition keeps him alert and on his toes. And it’s important to keep the competition healthy and not indulge in unethical, dirty tactics in the market. This may even mean occasionally helping a competitor, while fiercely protecting your market share if it helps the overall market grow.

6. Keep moving

When Pi reached the mysterious floating island of carnivorous algae inhabited by meerkats, it seemed like he has reached an oasis of life with bountiful food, water and shelter. But, it probably symbolizes the idea of settling for something average when there could be something much better in store. But, covering the last mile is often the most difficult part of the journey when body and mind want to give up. Also, it could potentially be a dangerous compromise fraught with dangers, just like living in the island which turns carnivorous at night. In life and business, it’s important to keep moving and not get complacent with interim success, related to reaching some milestones. It’s important to keep an eye on the final destination. Pi kept looking for signs like observing the meerkats running for high ground or finding the tooth inside the flower. An entrepreneur also has to keep his ears close to the ground and constantly keep evolving and updating his product by launching new versions or even launching new products to address new gaps in the market. Sometimes, it may also mean changing the business model or exiting the market if the market dynamics necessitate such an action.

7. Don’t give up

Life Of Pi is a story of perseverance and a story of not giving up even in the harshest of conditions. Pi didn’t give up hope and he kept moving. Whether it’s the black sea or the dark clouds or the ominous waves or the hungry predator as company, Pi never gave up his hope of survival. Similarly, for an entrepreneur, it’s important to remember that the darkest days are not going to last. It’s important not to give up on your dreams and life. So, the days when you are down and in a state of despair and almost on the verge of giving up, you must remember that this stage, like everything else in life, is only temporary, and this too shall pass. There are times when it may seem like you have tried everything possible within your means and there is only a little more that you can do. In those hours, it’s important to remember that there is someone watching out for you and you’re not here without a reason. There will be always some opportunities like the flying fish for food or rains for drinking water or the floating island for a bit of rest and respite which will sustain you till you reach the shores of success, provided you don’t give up.

So, these are a few of the things I learnt from Life Of Pi. What about you?

My Notes from Life of Pi

Last night,  I finally got to watch ‘Life of Pi’ with my family.   The fact that I’m from Pondicherry and much of the initial movie is based there made it a compelling factor to watch.

I have heard great reviews from friends and I went in with high expectations. The movie exceeded my expectations by a mile.

Here are my quick thoughts after seeing the movie:

The Computer Graphics are Awesome: There’s one particular scene where the young boy reads an Amar Chitra Katha comic about young Krishna. Its about how an entire universe is seen when he opens his mouth. The transition from the closeup of the comic to showing the expansive universe was astounding.  Or take that under-water shot of Pi’s uncle swimming in the Paris swimming pool.  Or the flying fishes. I could just go on & on.

Skip the DVD:  Never make the mistake of watching the movie on a DVD. Please don’t. Its an insult to the talented creators of the movie. Watch it in large screen. In 3D. The movie comes to life and how!

Proud to be a Pondicherrian:  I hail from a village in Pondicherry and did most of my schooling in the city. I recognized many of the places from the movie. They even showed my school. Its awesome that Ang Lee has stayed true to the book and decided to shoot the scenes here. You should have seen my chest swell with pride.

Want to visit Pondicherry?: The city looks beautiful in the movie. Wonderfully portrayed of the town during the 1960s. If you decide to visit Pondy now, you will be sorely disappointed. The beautiful and quiet French part of the town is now crassly commercialized. The traffic is crazy and noisy.  You are definitely welcome to Pondicherry but take my advice…. Keep your expectations a little low.

The Credit Lines: I stayed back after the movie had finished to watch the credit lines. Even as the last of the movie goers vacated the hall, my eyes were transfixed at the screen hoping to catch the Indian names. I was disappointed at catching only a couple. You would think that a movie entirely based on Indians will have more Indians helping in making the film? Nope. Other than the cast, there were almost no Indians in the production crew. Saw lots of Taiwanese names though.

Want to Read the Book: In 2003, I picked up Yann Martel’s book off a road-side book seller. Even since it won the Booker Prize the previous year, it had become a favorite of the book pirates.  I read the book cover to cover…meaning I only read the two covers. Nothing in between. Somehow I wasn’t interested. Now that I loved the movie, time to dig out that book, dust it and read it.

Watching it Again: Very rarely do I ever watch a movie twice. But this one, I *have* to watch it again. I saw this at Fame Cinemas with a crappy 3D glass that was heavily scratched.  In spite of that, the movie was awesome. This time I’m heading to Satyam Cinemas and want to watch it in Dolby Atmos.

Seen the movie? What are your favorite scenes?

Unnale Unnale is one of the best movies I have seen off late.

Unnale Unnale is one of the best movies I have seen off late.

Right from the posters to the TV promos, it had a classy look to it and the movie not only lived up to my expectations but exceeded it too. Very rarely do I come across a movie where I liked almost all the songs and the picturization is brilliant.

Vinay gets a Madhavan like dream debut. Sadha is wonderful and currently my favorite. Tanisha, Kajol’s younger sis is lusciously good looking and makes up for her sub-par acting.

I have hardly watched the same movie twice but this is one movie I might watch again.

Two thumbs up.