I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.

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Kiruba Shankar

Instagrammers Meetup at Vaksana Farms

I’m putting together an Instagrammers Meetup at Vaksana Farms. This is a two-day retreat and unconference where 12 of the most passionate and creative Instagrammers in India will get-together for a weekend of intense knowledge sharing and learning…and sheer fun.

This InstaMeet will be part of the global meetups happening around the world. This is unique because it happens on an organic farm while most others happen in cities.

The event venue is a small farmhouse in the middle of a 13-acre farm.

This is not a commercial event. This is a community event that works on gift economy. It’s a no-profit and no-loss event where everyone equally pitches in. All expenses including food (breakfast, lunch, snacks, dinner), basic stay, labor, event materials etc will be equally shared by the participants.

If you are an Instagrammer who is fascinated with travel, landscapes, architecture, rural or creative photography, this will be a perfect fit. There are only 12 slots available for this Instameet. We welcome Instagrammers to apply. You are welcome to apply together with friends too. So, do tag your friends.If interested, please fill this form. https://goo.gl/forms/xtlPOiAclUwbyW4E2

 


Featured in a Social Media Book

Ankit Lal is a founding member of Aam Aadmi Party and a council member. He helped strategize the social media campaigns during AAP’s election victory. Ankit has stitched together a book titled ‘India Social’ with examples of various events and instances where social media played a significant part. You can feel his passion for the medium as you read this book.

We were fellow speakers at Talk Journalism 2017 and Ankit had a discussion with me on the sidelines fo of the conferences for the book. There’s a short paragraph in the book on page 229 which has my thoughts.

Wishing Ankit the very best for his entrepreneurial venture in digital and social media marketing.


Non-Agri Lessons I Learned from Conducting the Food Forest Workshop

Lessons #1: During our lunch on Day 2 at the Temple, Amar Ramesh, the founder of StudioA, encouraged me to use Instagram more often. He looked at me and said, ‘Kiruba, the World is moving away from Facebook’.  Taking a cue from him, I have updated the Instagram account for Vaksana Farms. http://www.instagram.com/vaksanafarms. Also, committing myself to keep it updated regularly along with Facebook.

Lesson #2:  I’ve known  Amar Ramesh and Venkatesh Pannirselvan, a serial entrepreneur, for some time now. Both of them attended the Food Forest Workshop that I recently conducted at Vaksana Farms. I have noticed a certain characteristic of them. They consciously invest the time and effort to continuously keep learning. They regularly attend training programs (both of them have been to Vaksana farms programs three times).  This inspired me to take action today. I have signed up for a Permaculture Workshop conducted by Krishna McKenzie of Solitude Farms on Feb 26, 27 & 28.


Crowdsourcing the Exam Question Paper

The answer sheets have arrived. It’s evaluation time. In my 18 years of teaching, I tried a new technique for the first time. I crowdsourced the question paper. Yes, that’s right. I asked each team who worked on a case study to fix the questions and share it with the rest of the class. I picked the final questions from the rich repertoire. This experiment at BIM Trichy for my Digital and Social Media Marketing class has been super successful.


Video Profile of Abhash Kumar, Head of Marketing at FactorDaily

The guy who excelled in telling other’s stories now gets his story told…and how! Excellent video profile of Abhash Kumar, Head of Marketing at FactorDaily and earlier the Head of Digital Marketing and Growth at YourStory. I first met Abhash at the Book Authoring Workshop that I conducted at my farm. I loved his passion for content and importantly building readership. This video also reaffirms my belief in the power of videos in effective storytelling.