Here is the press release that IIT Madras is releasing for the BrainJam session I’m conducting on 29th Oct at 6:30 pm. BTW, its a free, open event and everyone is welcome to attend.
IIT Madras Hosts BrainJam on Entrepreneurship
C-TIDES, the Entrepreneurship cell of IIT Madras, is hosting an engaging UnConference on “IDEA: A Beginning of Entrepreneur’s Journey” by Mr. Kiruba Shankar, a serial entrepreneur, a columnist and an author. Being from an engineering background, Mr. Kiruba has initiated several entrepreneurial ventures like Business Blogging, F5ive Technologies, Vaksana Farms, Verdure Books along with authoring books like Wikipedia: A beginner’s guide, Copy Right & Left and Crowdsourcing Tweet.
This highly acclaimed UnConference would primarily involve adrenaline filled, highly energetic brain jamming session where the audience are encouraged to openly share their entrepreneurial ideas/thoughts in less than a minute. Along with this thrilling extempore, the speaker would also spice up the session by sharing his entrepreneurial success story. He would also be drawing upon excerpts from the lives of the leading entrepreneurs and business leaders. Kiruba will touch upon how they came across their eureka moment of entrepreneurial idea, what mistakes they made, what to learn from them and how they scaled up their business.
The UnConference will be held on the 29th of October 2011 from 6.30pm to 8.30pm. at Central Lecture Theatre, IIT Madras. This is a free, open-invite event and interested person can register by sending an email to activities@c-tides.org
For more information, please contact:
Sunny Purswani
Student Head
C-TIDES, IIT Madras
+91-9940574165
sunny.purswani89@gmail.com
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I’m not a fan of the Kindle. I have a 2nd generation Kindle lying somewhere in my home for over two years and I have barely used it. However, I’m a huge fan of Jeff Bezos. I have admired his ability to envision long term success while braving a short term hit.
The Kindle is an outstanding example of just that. Amazon doesn’t want to make money off the devices but on the e-commerce that it enables. After all, that’s their core business.
Anyways, this post isn’t about the Kindle. It isn’t even about Jeff Bezos. It’s about the presentation lessons I learned from his Kindle launch.
I started watching the full video recording of Jeff Bezos a couple of days after the actual launch. I was hoping to catch a few minutes of the video but ended up sitting through the entire 51 minutes of the complete talk. I found the talk to be brilliant. Some say, he is no Steve Jobs. I disagree. He was just as good.
Following are the key take always.
Include Criticism: Jeff begins his talk by showing three quotes from people who all predicted absolute doom and failure of the Kindle four years ago. He then proceeds to show the graph where the Kindle books have overtaken the real books in sales. An unusual but effective way to drive home a strong point.
Minimal Text on Screen: The emphasis is on highlighting the most important words or numbers. For example, while announcing the cost of Kindle fire, the screen only had the number $199 in big bold font right next to the picture of Kindle Fire. This helps the viewer to quickly shift their focus back on the speaker instead of spending time reading the screen.
Professional Assistance: There is no doubt that Amazon hired a professional trainer to train Jeff Bezos. Getting a Pro makes perfect sense. This is a big stage and the world is watching. The difference between a mediocre performance and an outstanding one can mean billion dollars worth of sales. Spending a tiny fraction in hiring a professional trainer greatly helps.
Thorough Rehearsals: As the country ambassador for TEDx, I have learned that the greatest of speeches have hours of rigorous, repeated rehearsals hidden behind them. I can see the same in this presentation too. You can see the confidence as he moves from one slide to the next. Its perfectly rehearsed. When you know what’s on the slides, you tend to relax and that greatly helps you deliver a better talk.
Intersperse with Video and Audio: Throughout the 51 minute presentation, you will notice Jeff pepper his talk with video demonstrations and TV advertisements. It helps break the monotony of continuous speech while driving home the point.
Share Limelight With Team: Sharing the spotlight is greatly appreciated. In this presentation, Jeff introduces its new web browser, Amazon Silk. He then quickly gives way to a video which has the actual developers of the browser explain its features and how it is going to improve our browsing experience. Am sure that those developers and their team appreciate that.
Don’t Hide the Screen: Its a subtle but important point that most of us ignore. Jeff is on stage which has a monstrously huge screen. When he is presenting, you will notice that he always is either on the left or right side of the screen making sure not to obstruct the view. You will notice that its almost a conscious decision. Often, as speakers we get so much absorbed in our talk that we naturally gravitate towards the center of the stage. Its only out of practice we can correct this.
Recap Important Points: Jeff does this brilliantly. He introduces almost half a dozen new products in his talks. At the end of each segment where he talks about the product, he has one slide that re-emphasizes the key points before moving to the next product. This is brilliant. He followed an important diktat in presentation: “Say what you are going to say. Say it. Say what you just said”. Brilliant.
Overall, I would give it a double thumbs up. But hey, I’m a Jeff Bezos fan. So, take it with a pinch of salt.
AS I conclude, I noticed one huge difference between a Jeff Bezos product announcement and a Steve Jobs Product announcement. Its the sheer lack of applause.
At an Apple announcement, you will notice this almost cult-like atmosphere. Every announcement is greeted with applause along with a blitz of camera flashes. In this Amazon talk, as Jeff Bezos proudly raises his Amazon Kindle Fire and shows it to the World for the first time, all you hear is radio silence!!
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There are a couple of reasons why I’m very excited to participate in today’s panel discussion. The first is the topic, ‘Past, Present and Future of Books‘ . It really caught my imagination.
The second are my co-panelists who have been stalwarts in their field. Sivasankari has been a household name and have heard her name ever since I was a kid. Reading her bio below made me realize her prowess in writing.
V.Sriram is a passionate historian and entrepreneur and his versatility amazes me. I have heard of V.Sriram many times but never had the opportunity to meet up with him. But I do know that he is a very close friend of Mr.S.Muthiah, who I proudly call as an inspiration and a mentor to me. Infact, it was Mr.Muthiah who recommended that I be invited to be a panelist.
The organizers have chosen the three of us to represent the three parts of the discussion. Sivasankari to talk on the past, Sriram to talk about the present and me to talk on the future. Guess our age must have something to do with it!
This panel discussion is conducted by the founders of BookandBorrow.com, to mark their 2nd anniversary in association with the Madras Book Club.
Here are the details:
Date : 15th July, 2011
Time: 6:30 pm
Venue: C.P.Ramaswamy Covention Centre, 1, Eldams Road, Alwarpet, Chennai – 18
Sivasankari, Noted Tamil Author
Having carved a niche for herself in the Tamil literary world during the last four decades, Sivasankari’s works include more than 36 novels, 48 short novels, 150 short stories, 15 travelogues, 7 collections of articles, one talking book, 4 volumes of literary research book, 2 volumes of anthologies, and 2 biographies – of Smt. Indira Gandhi, the late Prime Minister, and of Sri. G.D. Naidu, a pioneer in many fields.
Six of her novels have been filmed in Tamil receiving popular public acclaim for their integrity and social commitment. One story has been filmed in Kannada and Telugu each.
Her novels on Drug Abuse, Alcoholism and Old Age Problem, written after many years of research and authentic spadework, have been serialised in National and Regional television networks with tremendous public response, and SUBAH – the serial on drug menace – was adjudged as one of the mega hits of 1987
She has also anchored the most popular Talk Show NETRU, INDRU, NAALAI on varied topics of social relevance in SUN TV.
She was instrumental in setting up the RAJAJI CENTRE FOR DE-ADDICTION at the VHS Hospital, Taramani, Chennai.
V.Sriram, Noted Historian
Since 1999, Sriram has been doing considerable work on the history of Chennai and the history of Carnatic Music. He writes frequently on these subjects for The Hindu, Madras Musings and Sruti, the classical arts magazine. Sriram has authored five books so far :
• Carnatic Summer, the lives of twenty two exponents (2004) which was described as unputdownable by APJ Abdul Kalam who claimed to have read it in one night.
• The Devadasi and The Saint, the life and times of Bangalore Nagarathnamma (2007)- this won the United Nations Female Population Award for Gender Sensitivity in writing
• Semmangudi, Life and Music (2008)
• Fifty Historic Residences of Chennai (2008)
• Four Score and More, the History of the Music Academy, Madras (2009)
Sriram has just finished writing the history of the Rane Group of Companies and is now working on the 175 year history of the Madras Chamber of Commerce and Industry. Sriram is a much sought after speaker on History and Fine Arts and has spoken at locations such as the India International Centre, Delhi, the Tag Centre and the Music Academy in Chennai and the Gayana Samaja in Bangalore. His talk on Chennai begins the academic year at the National Institute of Fashion Technology and the Asian College of Journalism each year. His end-of-the-year talks at the Tag Centre, on the last two Sundays of December witness record attendance.
Sriram pioneered the concept of heritage walks in the city in 1999. Since then his thematic tours of the city, conducted in August and December each year are famous and much sought after. He has so far done 25 different tours of the city and his aim is to complete a 100 different heritage routes in the city.
He is now the Managing Director of HVK Systems, controlled by his family and which is the largest distributor in India for Eaton Fluid Power, a Fortune 100 Company. He is also the Chief Operations Officer and Director of Broadgate Technical Services (India) Pvt. Ltd., the group’s software company which has clients in the India, Saudi Arabia, Singapore and the United Kingdom.
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Today at Proto.in, I’m hosting a special Innovation Jam where entrepreneurs and aspiring entrepreneurs will get an opportunity to build a start-up and raise funds all in under one hour.
For those of you who don’t know, Proto.in is one of India’s leading entrepreneurship events that brings together key stakeholders in the startups space : the entrepreneurs, mentors, investors and media. Proto.in, over the years has showcased and inspired the Indian Startup community with some interesting startups that have come out of this ecosystem.
Theme : The theme is disaster management using Technology & Media. So the objective is to create a CSR product sponsored by Times Of India Group ,which helps both citizens and the government during calamities like floods, fires, terrorist attacks.
Flow of the Innovation Jam
1. After the brief is given ideas are first brainstormed upon by the crowd. All ideas – good or bad go up on a chart paper. The ideas to tackle this issue could be from across multiple sectors – including internet, software, a mobile application, a combination, GPS, a Geo coded app etc
2. All ideas are then voted upon. Each of the participants get 3 small stickers which act as votes. Each participant votes for the 3 ideas by sticking the stickers next to the ideas which he feels are the best. The top 3 ideas are chosen. Then, the entire audience is split into three team and each team is given one idea each. Their task is to build upon this idea with greater details. Each of the 3 groups then comes back and pitches their business plans to the investors + TLabs
3. .All 3 products are pitches with clear articulation on product, business plan and go to market strategy. Product, which will contain the complete feature set of the chosen idea to detail out how it will interact with various affected citizens, government agencies and NGOs to provide an effective solution to the problems faced during the disaster will come through as the winner. This will be chosen by the T-Labs team with Gaurav Saraf of Epiphany Ventures and Pradeep Tagare of Intel Capital. They will evaluate the idea, provides feedback for the same.
There are interesting prizes given to folks who come out with these ideas. The best part is that the best idea actually gets funded by real investors. The entrepreneurs then takes two weeks to spend quality time on the idea and come up with a realistic business plan that can be extention of ideas received in teh innovation Jam.
I’m really excited about this Innovation Jam. We did have it in earlier Proto.in events but this is the first time that ideas are seriously backed up. This coudl well turn out to the best of the Innovation Jams ever conducted at Proto.in. Can’t wait! The event takes place today (9th July) at Great Lakes Institute of Management between 3:15 and 4:15 pm. The event is supported by T-Labs, an early stage investor from the Times Internet Limited.
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The venue for the launch of my book, ‘Copy Right and Left : Understanding Creative Commons‘ has been decided. It’s at the Henry Maudslay Hall in Anna University, Chennai.
There are a couple of reasons why I chose Anna University.
1) This is a university that I have been teaching in for over 10 years. There is a special bond that I’ve created.
2) Two of the three researchers who worked on the book, Sushmitha and Preethi, are from this University. What better way to commemorate their work than in front of their peers!
3) Since I know many of the professors and faculty, it becomes so much more easier for me to organize things. Sometimes paperwork and red-tapism can be irksome but not when you know the right people! 
4) The University has a very rich heritage and history. I’m particularly fond of places that has left a deep legacy. For example, the very hall where the book is getting launched is named after Henry Maudslay, the celebrated tool maker born in 1781 !!
5) It’s economical. That’s the advantage of an educational institution. A similar facility would have costed ten times more.
6) The subject of Creative Commons is directly applicable to the students of Media Sciences department. Since the event takes place within campus, it makes it easier for the students to attend the book launch and the informative panel discussion that follows. It will be a power-packed one hour, a worthy replacement for a class-room teaching.
The date for the book launch is July 20th, between 9:45 am and 11 am. I hereby cordially invite you to the book launch function. For your convenience, here are some pictures of both the university and the Henry Maudslay hall so that its easy for you to recognize the place.
As you enter the campus from the main gate, this is the impressive and imposing building that you’ll see. At this junction, you take a left and keep going straight.
The greenery along the way.
This is the venue. The Henry Maudslay hall. Its right next to the Mechanical Department. When you want directions, just ask for the ‘Mechanical Dept’. You are more likely to get an answer than if you asked for the Henry Maudslay Hall. BTW, I love that tree in front of the hall.
A closer look at the entrance of the hall. I couldn’t take the inside pics as the hall was closed on that day.
The map. Not sure if it makes sense to you. Getting here is very simple. Enter the campus. Head straight to the main building. Then turn left and keep going until you reach the hall. Its quite simple. Call me at 98415 97744 if you need help.
Hoping you see you at the launch on July 20 at 9:45am.
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Email:Kiruba @ Kiruba.com
Phone :+91-44-42733619
Mobile : 98415 97744
Snail Mail :(Home)
Virugambakkam,
Chennai, INDIA
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