I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.


Kiruba Shankar

Talk on Personal Branding in Kolkata

Excited about speaking today to a group of business leaders and CEOs in Kolkata. I’m talking on one of my favourite topics, ‘Personal Branding for Business Success’.

For those who know me, I involve a collaborative method in my talks and you can bet it will be very interactive. Look forward to an engaging day of sharing and learning.

My appreciation to IndusNet Technologies for sponsoring and spearheading this program.

Theni Fire Accident

The Theni Fire Tragedy is heart-wrenchingly sad. I don’t watch TV but I did watch a video on YouTube of people who have been charred from the fire and writhing in pain. 20 seconds into the video, I could no longer watch it.  That girl squirming in pain could very well have been my daughter. In fact, my plan was to ask my daughter to join a long trek after her public exams are done.  I can only imagine the pain and agony the parents must be going through with the loss of their dear ones.

This is an accident. No one would have anticipated a disaster of this magnitude. Even with all the precautions, its not easy to escape a raging inferno. That’s why I don’t think its right to criminalize an organization like the Chennai Trekking Club. I’ve known members who have been part of the organization for the past ten years and they are among the nicest folks I’ve met. They are so full of life and energy. They are law abiding and very eco-sensitive. I really wish the Chief Minister or the Media can take into consideration the amazing work done by this passionate community over the last decade.

It’s also very easy to victimize the leader. Peter Van Geit has earned the respect of tens of thousands of people for selflessly helping others and to help build an amazing community of volunteers. It would be very wrong to punish him for an accident which is beyond his control. If that’s the case, then the Minister of Forests and Minister for Environment should also be held accountable for failure to prevent the forest fires in the first place.

Here’s hoping that positive measures comes out of this tragedy. Better forest fire measures. Better safety precautions on adventure treks. I really hope the spirit of Chennai Trekking Club continues to live on and I would whole-heartedly sign up for the next activity as a sign of solidarity.

Goodbye Aircel, My Old Friend.

I feel bad for Aircel. Today, I initiated efforts to cut ties with it after being a customer for over 18 years.

I’ve been a loyal customer and stuck with them through thick and thin. There have been sporadic outages but overall their service was decent. Not great but decent.

As a professional speaker, Aircel has been my client and I have had opportunities to speak at their HQ and got to meet their top brass. They are nice people and I can only imagine what a tough time they would be going through right now.

I would have stuck on had the connectivity not been this bad. It started to affect my business and that cannot be tolerated.

However, getting out of Aircel is proving to be a lot tougher than I thought. To port successfully, I need to pay this month’s bill but the payment link is not working. I heard from other Aircel customers that they are not approving the porting from their side. Here’s hoping a smooth transition.


Two Mamas-to-be at Vaksana Farms

Two of our cows at Vaksana Farms are pregnant. Unlike humans, where a pregnant mom is easily identifiable, cows don’t show a bulge. So, it’s a tad difficult to measure the delivery date. We are guessing at least one of the cows will deliver by this month end. There is a lot of excitement at home in anticipation of the new babies joining the family.