How is social selling different from social media marketing?

Social Selling is about influencing the buying decision and closing the sale. Social Media Marketing is about creating awareness and spreading the word. Both are needed for an effective digital strategy.

What motivated you to author a book on this topic?

I’ve been consulting on digital strategies for clients for a very long time. I’m definitely seeing a shift in how clients look at digital. Their expectations have moved on from vanity metrics to solid impact on the business bottomline. They are more focused on Return on Investment on digital spends. This is what motivated me to focus more on digital selling strategies and thus this book.

What gives you the credibility to author this book?

My 23 years of experience in the digital medium. Every single day of my professional working life has been in the digital field.

How long did it take for you to finish writing this book?

I’m currently participating in NaNoWriMo and aim to finish writing the first draft by November 2019. The whole of December would be spent on editing and refining the manuscript. January 2020 will be focused on formatting, designing and publishing. I hope to launch my book at the Professional Speakers Summit 2020 at New Delhi on February 1, 2020.

What did you do to research for this book?

The intial set of material stems from my own experience of working on digital projects for clients. I have reached out to over 50 experts from around the world to tap into their wisdom. These interviews helped a lot. I also researched on successful brands who have had excellent RoI using the digital medium. That provided some very useful input for the book. Finally, I crowdsourced inputs from folks in the Digital Marketiing field.

Who is the publisher of this book?

Right now, I’m publishing this on my own through NotionPress.

Why did you choose not to go with a traditional publisher?

The lengthy gestation time. I find the entire process very frustratingly long. I have had two of my books published through publishers and I did not find they added much value. I feel comfortable having full control of my book and hence decided to go down this route.

Do you give keynotes on digital selling?

Oh yes, I do. I’m a professional speaker and am the Founder President of the Professional Speakers Association that is part of the prestigious Global Speakers Federationn. I specialize on digital excellence. An important topic I focus is on Digtial Selling. You can find more information about my professional speaking at http://www.kiruba.pro

We are organizing a conference and would like to invite you as a keynote speaker.

Sure. You can reach out to me at +9198415977 or email me at Kiruba@Kiruba.com. You can take a look at the list of clients where I have spoken at http://www.Kiruba.Pro/clients . You can find the list of topics I specialize at at http://www.Kiruba.Pro/topics

We want our team members to get trained on digital selling? Do you conduct workshops?

Yes, I conduct workshops which are very collaborative and hands-on. I have been a professor of digital marketing for close to 18 years now. My workshops have been consistently rated very highly by participants. You can find out more details about the Digital Selling workshop at http://www.Kiruba.com/digitalselling/workshop

Is social selling relevant only for sales people?

While Sales people will find direct relevance to digital selling, there is a strong role that people from other departments such as marketing, communications and HR can play in the success of the digital selling program.

When is your book getting launched?

My book will be launched on February 1st, 2020 at Hotel Radisson Blu in New Delhi at the Professional Speakers Summit.

How do I pre-order your book?

Please drop in your email address at http://www.Kiruba.com/digitalselling/ . I will let you know when the payment link opens up for the book.

What are the other books you have written?

You can find my entire set of books I have authored and the ones I’m planning to author in the coming years at http://www.Kiruba.com/books

We need help with digital selling strategies for our company? Do you provide consulting?

Digital Selling Consulting is one of the core areas that I focus on. I have advised and consulted for some of the large corporations. You can find the partial list of my clients at http://www.businessblogging.org/clients. Please reach out to me at +919841597744 or email me at Kiruba@Kiruba.com for a discussion on how we can help you.

We would like to invite you as a guest on our podcast? How do we reach you?

Happy to be part of your podcast. Please shoot me an email to Kiruba@Kiruba.com with links to your podcast and I’ll get back to you soon. Appreciate your interest.

Will this book be available in Kindle format?

Yes, the book will certainly be available in Kindle format.

Our company has successfully used digital selling techniques. We would like you to include this in your book.

Sure. Am happy to listen to  your experience. Please feel free to email me at Kiruba@Kiruba.com with some information on how you can used digital selling techniques. I would be happy to set up a call with you and discuss further.

Will it be available as an audiobook on Audible?

There is a shorter version of the book that will soon be available on Audible as an AudioBook. This will be launched in January 2020.

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