Kiruba Shankar earns his daily bread as the CEO of Business Blogging and Director of F5ive Technologies. He has 15 years of experience in the Internet space. Prior to this, he was Associate Director at

Kiruba’s life long dream is to live on a farm.  Its not surprising why. He hails from an agricultural family and spent his childhood in picture postcard villages. Studies and work have taken him away to the chaotic crowded world of cities. He now earns to balance his life between cities (to earn a livelihood) and his village farm (to follow his passion).

He has authored a few books. His first book is titled ‘Wikipedia : A Beginner’s Guide‘ and his second is, ‘Unconference : Why the Audience is Cleverer than the Speaker‘. His third is ‘Crowdsourcing Tweet‘. He is parallely working on two more titles, ‘Copy Right & Left‘ and ‘Personal Branding Tweet‘. His 3 year mission is to document this farming project into a book called ‘The 7 Acres Dream‘.

He has authored technology columns at the New Indian Express, Business Standard and Financial Express Newspaper . He was an official blogger for NASSCOM and IAMAI (Internet and Mobile Association of India).

For two years, he sat on the advisory board of RangDe, a microfinance initiative supported by ICICI Foundation.

Kiruba loves teaching and has taught at Asian College of Journalism and Madras Advertising Club. He has lectured on Social Media at IIM Kozhikode, IIM Bangalore and IIT Madras.

He is one of the founders of The Knowledge Foundation, the group behind successful events like BlogCamp and, a premiere event showcasing startups.

Kiruba is the Ambassador for TEDx program for India. He has helped organize TEDxChennai. He is the curator of, an international event for achievers.

He is a professional podcaster and hosts Kiruba.TV where he interviews CEOs of Indian IT companies BusinessWorld Magazine ranks his blog as one of India’s top blogs.

He is a rowing champion and has captained the Sify Rowing Team to four championship titles.  He has participated in Chennai and Bangalore marathons and lived to tell this tale.


Sujani is Kiruba’s better half. She is the CEO of F5ive Technologies. She deftly balances work, family and pursuing her vision for this farm with her hubby.


Krithya is a bubbly 10 year old who has already authored two books . The first is titled ‘The Untold Story of the Rabbit and Tortoise’ and the second is titled  ‘The Princess and the Straw Dress’.

She has been learning Bharatanatyam for the last 4 years. Last year, she performed  Salangai Pooja and has given several stage performances.  HerGuru’s name is Smt.Bhavani. Her earlier Guru’s name is Smt.Vijayalakshmi. More about Krithya at


Kalpitha is naughty 5 year old kid who absolutely adores her iPad. What’s better than that is dirtying her hands in the farm. She is determined to bring in animals into the farm and promises to take care of them. You can learn more about her at