I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.

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Hand painting of the Royal Enfield Tank

Wow! I have huge respect for this guy who is hand-painting the tank of Royal Enfield. Kudos to the company for not capitulating to automation (easy option) and sticking to the harder option of hand painting.


Hand painting of the Royal Enfield Tank

Wow! I have huge respect for this guy who is hand-painting the tank of Royal Enfield. Kudos to the company for not capitulating to automation (easy option) and sticking to the harder option of hand painting.


Cognizant: Francisco D’Souza and his two mentors

A wonderful insight into the three people who shaped up Cognizant. A nice article in Forbes by my friend Ramnath Subbaraman.

Here is the article:

The first time I attended a meeting at Cognizant was sometime in 2002. I went to its office around 7: 30 pm along with two or three other journalists. Then, its main office in Chennai was a few buildings away from the American embassy and a floor above the branch office of a local bank. We had already filed our stories, and were there to listen to Kumar Mahadeva, the CEO take questions from analysts on a conference call over the phone.

I had just started covering Cognizant. Until then, I knew Kumar Mahadeva only by his name. This meeting was the first time I heard him speak. His voice was self-assured and his answers were so precise and structured, he could well have been reading them out from a sheet of paper.

What convinced me though that he wasn’t reading the answers out was the occasional bursts of spontaneity. Whenever he got impatient, it showed. At one point, he said something to this effect: “We don’t want to benchmark ourselves against a tier three company like….” It would have been alright, except that the company he was referring was one of the top five in India then, and Cognizant half its size. In fact, Cognizant wasn’t on anybody’s radar then. Sitting in a corner, I tried to put a face… Continue Reading


Unconference at Aircel’s HQ in Gurgaon

Had a ball conducting an unconfernce on Social Media at Aircel’s HQ. The audience of around 50 had heads of various departments as well as key digital stakeholders within Aircel. I expected a stiff, formal gang but they were such an amazing sport and extremely proactive. It was a high energy event with very high participation, especially from the senior management. A very clear statement that folks prefer a hands-on engaged sessions where they get to dirty their hands as against passively listening to data heavy power-point presentations. — at Gurgaon













Announcing a New Home for My Business Cards.

Please take a look at http://Kiruba.com/businesscards.  A place to display my set of business cards  as well as the innovatively designed cards of others.

A business card says a lot about a person. I have always admired people who have unique cards. I almost never forget them even though I would have met hundreds of others in a conference.

Let me know what you think of the site.  Its still work in progress. So, beware of wet paint.



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