I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.



Lucky Borewell at the Farm

Water is a lifeline for any farm. Finding water can make a difference between a useful farm and wasteland. We hired a local team to drill a bore and were lucky to hit a good spot.  We dug a bore for about 100 feet and had about 15 feet of sandy soil.  Getting sandy soil means the water recharge will be good for continuous supply.  While this may not be sufficient for the entire farm, it will be good enough for our home and for a few acres.

Drilling in progress. We first hired a manual team to dig a smaller borewell. Once we got the sandy soil, we hired a mechanized rig which comes fitted in a lorry. This uses high pressure air to dig and is very efficient. These guys did the work in a couple of hours which otherwise would have taken two days by traditional method.

This is a sight that cheers everyone. Seen in this photo is water gushing out. Its slushy and that’s why its looking grey. After a few hours, the water clears up.

The Futility of the Evil Eye

camphor on pumpkin

There’s a micro-economy involved in warding off the “evil-eye”.  Rs.50 for a pumpkin. Rs. 2for a camphor. Rs.100 for the guy to push the evil out.  Typically  all the family members assemble as a group and a guy lights up the camphor and moves the pumpkin in a circular fashion as a way to ward off evil.

It takes less than a minute and Rs.100 for it looked like easy money.  However, I was surprised to see a poor cart-pusher turn down the opportunity offered by a family. Its probably a full day’s earning for him that he could have earned in a minute.

I was curious and asked him why he turned down the offer to earn Rs.100. His response surprised me. He said that the evil from the family would latch on to him and he would fall sick. And going to the doctor would cost him atleast Rs.200 !!


This is the 21st century and there are still people who believe in stupid beliefs.

I Only Have 1500 Weekends to Live. That’s it !!

I came across this particular piece of statistics while browsing through the Net last night. It says that an average Indian lives around 70 years.  Lets do the math.

If you’re 20 years old, you have approximately 2,500 weekends left to live.
If you’re 30 years old, you have 2,000 weekends left.
If you’re 40, you have 1,500 weekends left.
If you’re 50, you have 1,000 weekends left.
If you’re 60,  a mere 500 weekends.

A lot of things come out clear after reading this.

1) I will turn 40 this year and this means I will approximately have 1500 weekends to live. That’s just 3000 days of Saturdays and Sundays. That’s it. That doesn’t sound much at all. Think of how old you are and how many weekends you have?

2) It also shows the stark reality that our parents and grand-parents have much lesser time. We must consciously spend more time with them. Evenings and Weekends are NOT for work.

3) I learned something profound from my friend Chendil Kumar (CK), someone who survived a massive heart attack. He told me that in his second life, he has a choice to life happily and that’s what he has consciously chosen to. A great tip. This single meeting inspired me to start the ‘UnKick the Bucket‘ project to find the true priorities in our lives.

4) I have also leaned to consciously remove any negative-minded people from my life. We have a choice in life and lets exercise it.

5) On the contrary I constantly keep looking for people who have a zest for life and passion for living. They radiate positivity. Those are the people we must bring into our lives.

So, how many weekends do you have? Scarily small, huh?

New Year Resolutions: 3 Tips from Science

Its the second week of January 2013. The time when our new year resolutions lose steam! Read these 3 tips by my friend Ramnath Subbaraman.

New Year Resolutions: 3 Tips from Science

1. KEEP IT TO YOURSELF: Because, announcing your goal gives you a “premature sense of completeness”, and you are less likely to work hard towards achieving it, according to a study – When Intentions Go Public – by New York University professor Peter M. Gollwitzer. (Via)

2. KEEP IT SMALL: Because, small things – such as doing 10 push ups as soon as you wake up, or playing guitar for 3 minutes everyday – are more likely to become a habit, says Stanford professor BJ Fogg. Check out his site tinyhabits (Via)

3. KEEP YOUR COOL: Because, a relapse of an old habit doesn’t mean it’s the end of the world. “It’s like learning to ride a bicycle. Almost everybody falls at least once,” Alan Marlatt says. If you fail once, pick yourself up, fight the abstinence violation effect and keep going.

And, one more, KEEP A SCORECARD: Because, Hawthorne Effect suggests you’ll do better when you are being monitored. (The Nike Experiment: How the Shoe Giant Unleashed the Power of Personal Metrics | Wired)

Have a great 2013! Original article here.

My Top 10 of Robin Sharma’s Tips to Get Unstuck in 2013

Robin Sharma

I was reading through Robin Sharma’s ‘62 Tips to Get Unstuck in 2013‘. Pretty impressive list even though most of them are commonsense. Out of 62 points, I asked myself what would be the 10 that really stuck a chord with me. Here they are.

  1. Be on time. (bonus points: be early)
  2. Do a collage filled with images of your ideal life. Look at it once a day for focus and inspiration.
  3. Do something that makes you feel uncomfortable at least once every 7 days.
  4. Remember that ordinary people talk about their goals. Leaders get them done. With speed.
  5. Spend an hour a day without stimulation (no phone+no FaceBook+no noise).
  6. Plan your week on a schedule (clarity is the DNA of mastery).
  7. Remember that to double your income, triple your investment in learning, coaching and self-education.
  8. Be a celebrator of other’s talents versus a critic.
  9. Give your customers 10X the value they pay for (The 10X Value Obsession).
  10. Dream big but start now.

What is your favorite?

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