I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.



How NEET Exams can be Cracked for a Few Lakhs

Today, SunTV called on me to discuss the cheating that happened on NEET exams. Here is the story that appeared in The Hindu Newspaper today.

A very simple technique to cheat. Install a remote desktop management software and have someone else answer the questions on your behalf while you just simply sit in the test center physically.

I was also shocked to learn so many levels of delegation. The National Board of Exams (NBE) has appointed Prometric Testing to conduct the NEET exams. Prometric inturn has outsourced it to CMS which inturn has outsourced it to multiple vendors to conduct the exams. This is super ripe for corruption and cheating.

I really feel sad for all those honest students who genuinely worked hard for the exams.

The Welcome Email to My Students

This is my 18th year of teaching. Tomorrow, I begin my class at Bharathidasan Institute of Management in Trichy which is ranked amongst Top 20 B-Schools in India. I want my class to be very effective, purposeful yet fun. It is customary that I send out a welcome email to my students before I begin my course to set the right expectations. Here is a copy of that email.  Do read my email and let me know what you think of it and how I can improve it. Thanks.

Hello Everyone,

Thank you for choosing the ‘Digital and Social Media Marketing’ (DSMM) elective. You have various other choices and the fact that you chose this subject shows the interest you have in this domain. I truly appreciate it and I promise I will do my best to make it a worthwhile experience for you.

Our classes begin on July 19th at 8:30 am and I look forward to meeting everyone in person. Before that, it is customary for me to send you an email before we meet up. This helps set the right expectations and make the most of the course. This email is going to be quite long and hence I seek your patience to go through it in detail.

Activity Driven Learning: My classes feed on interaction and collaboration. Expect quizzes, case studies, student presentations, live projects, group projects etc. Be mentally prepared to do a lot of activities.

Groups: Our entire class will be divided into teams of 5 participants. You get to choose your own team mates. So, feel free to make your own gang. Once frozen, there can’t be any changes. The teams will remain the same until the end of the course. You will need to be seated in the class together with your own group.

Punctuality: I’m a stickler for time. I come to the class ten minutes before the start. I expect my students to do the same too. Please note that I will lock the doors when the class starts and no one will be allowed to step into the class after that.

Attendance: If you are in the class, you get attendance. If you are not, you do NOT get attendance. As simple as that. So, please don’t come to me with any excuses seeking attendance. Unless you are getting married…in which case, I’m hurt you didn’t invite me! 🙂

Assignments: As you probably would have guessed by now, you need to submit your assignments before time. Not on time. * Before Time! *. Every assignment will be graded and this will add up to your overall marks.

Connectivity: Ours is a digital media class. Hence, there needs to be proper WiFi working. I also urge you to bring your 4G enabled phone or Data Router to the class. The Internet is an absolute must because you will be required to do a lot of activities in the class. For every class, you will need to bring your laptops. However, there are times when I will call for a ‘Lids Down’ which means you will have to shut off your laptops and smartphones and focus on the class.

Pre-reads: A day before every class, I will send you reading notes for you to read through. Please do take the time to read. This will make our classes a lot more efficient.

Freedom: By now, you probably have this impression of me as this strict guy. You are partly right. I’m also the guy who respects freedom of speech. You are encouraged to voice your opinion. Our collective goal is to make this course an awesome one. So, feel free to open up and speak.

About Me: I’ve 22 years of work experience and every single day of that has been in the digital space. (the year I graduated was the year Internet was privatized in India). You can read about me at http://www.Kiruba.com/bio. I’ve been teaching for 18 years and here are the places where I have taught at. http://www.kiruba.com/teaching/universities/
Here’s where you can find me online.
My Hindu BusinessLine Column: http://www.bloncampus.com/hangout-at-bloc/movers-and-shakers/

Alright, everyone, I look forward to meeting everyone on Wednesday,19th July. Our class starts at 8:30 am. I will be there at 8:15 am. See you then.

My Failures

People who know me know very well how much I believe in social media and its powers. While I’m a big believer in digital and social, one of my biggest grouse is that we only portray the good side of things. We bury the unpleasant stuff and only portray the shiny side of ourselves. This is not a good representation of our life. One of the conscious decisions I have taken is to share both the good and bad things in my life. Afterall, we are human and we should not be afraid to share our failures. This is what motivated me to make this infographic of my failures.

The Intelligence of Crows

Crows are intelligent and I saw an example of it this evening. The auto driver had just bought a streaming plate of ‘sundal’ (boiled chickpeas) from a roadside vendor and settled down to eat. 

As soon as he sat down, two crows came near him asking for a bite (much like how dogs do). The guy took a spoonful of chickpeas and threw it on the ground for them. 

I anticipated them to quickly peck at them. Nope. They didn’t. They stood guard next to the chickpeas. After two minutes of waiting, they began eating.

They were actually waiting for the hot chickpeas to cool down. Just wow! 

A Morning with Prakash Iyer

A morning well spent with Prakash Iyer, author, speaker and business coach. Recorded two excellent podcasts. What resonated deeply with me is his opinion on being authentic and comfortable with who you are. Look out for the podcasts. You’ll love his style of storytelling. After breakfast and podcasts, our conversation extended on our drive as I dropped him at the airport.

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