I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.

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Wishing the Best for InterviewDesk on its Launch.

Today evening, I’m hosting and moderating the launch event of InterviewDesk, a marketplace which aims to be India’s largest community of interviewers. This is the entrepreneurial venture of Pichumani Durairaj, who comes with over 15 years of HR experience in companies such as Amazon and KLA Tencor.

It’s a fascinating experience to see the kind of planning and preparation that goes into the event. Multiple planning meets, conference calls, minute-by-minute scheduling, group updates over WhatsApp. This level of preparedness is a good indication of the attention to detail that will be invested in the new company.

Here’s wishing InterviewDesk and its team the very best.


The World’s Best Foreign Correspondent Shares Authoring Tips



Christina Lamb wrote the bestselling book, ‘I am Malala‘ along with the Nobel Peace Prize winner. This is one of her eight books. She has won 14 major awards, including five times ‘Foreign Correspondent of the Year’ and Europe’s top war reporting prize, the Prix Bayeux. So, you can imagine the quality of advice she gave for newbie authors and writers when I interviewed her for the First Book Podcast. Stellar stuff. Coming soon. Do follow the FB page to listen to upcoming podcasts.


Gearing up for Techspectations 2.0, Kerala’s Largest Digital Summit

As a professional speaker, one of the things that make you genuinely happy is when you get invited back again. Last year, I helped host Techspectations, Kerala’s largest Digital event. The event was a grand success and you know it in your bones even before you get feedback from the participants. Today, I was roped in to host the next edition taking place on February 2, 2018.

It was great meeting with Boby Paul, General Manager, Marketing at Malayalam Manorama Group to discuss how we can raise the bar for the next edition. Planning for bigger names, newer formats, greater interaction with the audience. Very excited for it.


How NEET Exams can be Cracked for a Few Lakhs

Today, SunTV called on me to discuss the cheating that happened on NEET exams. Here is the story that appeared in The Hindu Newspaper today.

A very simple technique to cheat. Install a remote desktop management software and have someone else answer the questions on your behalf while you just simply sit in the test center physically.

I was also shocked to learn so many levels of delegation. The National Board of Exams (NBE) has appointed Prometric Testing to conduct the NEET exams. Prometric inturn has outsourced it to CMS which inturn has outsourced it to multiple vendors to conduct the exams. This is super ripe for corruption and cheating.

I really feel sad for all those honest students who genuinely worked hard for the exams.





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