I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.

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Kiruba Shankar

Bhogi is NOT a Day for Burning

Every Bhogi day makes me sad to see how humanity comes together to cause harm to itself. The smog is so thick in my village that you could mistake it for Delhi.

Bhogi is a day of transformation where all old habits, vices, attachment to material things are sacrificed. Its when people discard old things and concentrate on new things causing change.

There are so many other ways of discarding things other than burning.

This morning, I woke up to see old sarees and clothes being burned at my farm. A better way to discard would have been to use as mulch for the fruit saplings.

I wish people saw the deeper meaning of the day.


Instagrammers Meetup at Vaksana Farms

I’m putting together an Instagrammers Meetup at Vaksana Farms. This is a two-day retreat and unconference where 12 of the most passionate and creative Instagrammers in India will get-together for a weekend of intense knowledge sharing and learning…and sheer fun.

This InstaMeet will be part of the global meetups happening around the world. This is unique because it happens on an organic farm while most others happen in cities.

The event venue is a small farmhouse in the middle of a 13-acre farm.

This is not a commercial event. This is a community event that works on gift economy. It’s a no-profit and no-loss event where everyone equally pitches in. All expenses including food (breakfast, lunch, snacks, dinner), basic stay, labor, event materials etc will be equally shared by the participants.

If you are an Instagrammer who is fascinated with travel, landscapes, architecture, rural or creative photography, this will be a perfect fit. There are only 12 slots available for this Instameet. We welcome Instagrammers to apply. You are welcome to apply together with friends too. So, do tag your friends.If interested, please fill this form. https://goo.gl/forms/xtlPOiAclUwbyW4E2

 


Featured in a Social Media Book

Ankit Lal is a founding member of Aam Aadmi Party and a council member. He helped strategize the social media campaigns during AAP’s election victory. Ankit has stitched together a book titled ‘India Social’ with examples of various events and instances where social media played a significant part. You can feel his passion for the medium as you read this book.

We were fellow speakers at Talk Journalism 2017 and Ankit had a discussion with me on the sidelines fo of the conferences for the book. There’s a short paragraph in the book on page 229 which has my thoughts.

Wishing Ankit the very best for his entrepreneurial venture in digital and social media marketing.


The ‘Never Eat in the Same Restaurant Twice’ Challenge

In 2018, my goal is eat at a different restaurant everytime I eat out. This is the challenge I’m taking on.

Why? Because life needs spicing up. I’m finding opportunities to continuously step out of my comfort zone. And my family’s. My daughters have a notorious fascination for biriyani and that’s almost a standard order. Through this goal, we’d look to try different cuisines.

What did I have for dinner? Mutton Boti (gizzards made of intestines, liver and stomach) and goat blood fry. I’ve never had them before in my life. Never wanted to. Now did it to kickstart the challenge. Wish me luck.


The Best Way to Respect Advice is to Action Them. Here are Three Examples.

This blog post is dedicated to a rare set of people who respect advice given and go on to accomplish things in life. These three people I hand picked are to inspire the rest of us to actively look for ideas and suggestions and more importantly execute them.

CHETAN MAHAJAN

My first pick is Chetan Mahajan, a corporate honcho who held senior positions including CEO of HCL Learning and has since quit the rat race. He has moved to a quaint little village in the Himalayas to pursue his passion for writing. A common friend had connected the two of us. I wanted to get Chetan on my ‘First Book Podcast‘ where I interview authors. He wrote his book, ‘The Bad Boys of Bokaro‘ in while in Jail and that made for a compelling story. After recording the interview, we continued to talk when he told me that one of us future book ideas could be on his own experience quitting the corporate life for a quiet life. He even had a nice title, ‘The Rat who Refused to Race’. That’s when I mentioned in the passing that starting a community blog with a group of people like him who pursue other passions could be a good marketing strategy. He immediately went ahead with the idea and started the UnCity blog. Well, the book never saw the light of the day but the blog took a life on its own. Two weeks ago, the UnCity blog won the IndiBlogger ‘Best Indian Blogger Award’ in the humor section.

AMAR RAMESH

Amar Ramesh was a tech professional in his earlier avatar. After spending a decade in the US, he made the life-altering decision to move back to India to pursue his passion for photography full time. In the few years he has been here, he has built StudioA, one of the most creative photography and videography firms. He recently won the Fearless Award, a prestigious award considered to be the Oscars of the Wedding Photography World.

Early last year, I decided to get out of my blogging hiatus by taking up ‘The 1000 Days Content Challenge’. It’s a way to force myself to blog regularly. Amar Ramesh jumped in and decided to join the challenge too. Fast forward and while I have faltered here and there, Amar has been super consistent and continues to produce high-quality content every day.

STALIN RAJKUMAR

Stalin Rajkumar is an IT veteran with a deep interest in writing. One of his bucketlist goals is to author a book. He attended the Unconference on Book Authoring I conducted and took inspiration from the 100 Day Book Authoring Challenge to realize his dream. He is now the proud author of ‘Broad Daylight’.

The three persons I mentioned above are all highly self-driven professionals. The thing that clearly differentiates them from the rest is the ability to capture ideas, build on suggestions and finally take the ideas to fruition.