I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.

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My technology column in today’s Deccan Chronicle

My technology column in today’s Deccan Chronicle newspaper focuses on the power of videos. In this column, I have very convincing facts to prove why video content is powerful and cannot be ignored. Do click on the pic. I’ve also added the text version below for easier reading. Co-incidentally, I wrote the first script in my life for a 3 minute video that will be launched today evening.

Here’s the full text.

OVER 60% PREFER WATCHING VIDEOS
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Here’s a quiz question for you. Google is the World’s largest search engine. Name the second largest? Now, I’ll wait for your answer. Did you say Bing, Yahoo! or the latest DuckDuckGo? Nope, you are wrong. The correct answer is ‘YouTube’. Goes to show you how powerfully important videos are.

That’s not all. Listen to these impressive statistics. More than half of the Internet traffic in the world is in the form of videos. Over 60% of peole prefer watching video rather than reading voluminous text.

Now, imagine what that can do for your business. Having a nicely produced high quality video, goes a long way in not only explaining the product but also encouraging the consumers to buy your product. A research by Bubuox clearly states that product videos increase the chances of online purchase as it gives confidence to the potential buyer.

Want proof? Take Kickstarter.com for example. It’s a platform for people to raise funds for their ideas through a crowdsourcing model. Crowdfunding, if you will. We did an analysis of the 100 most successful campaigns on the platform. We came to a simple conclusion that almost all of them have a short video that clearly communicated their objective and illustrated their goal.

Storytelling is an important business tool. That’s why it’s important for every business to create a compelling story that inspires and encourages people to share it with their friends. Now that everyone is on Facebook or Twitter, it makes it so much easier for others to share and spread your videos creating a butterfly effect.

Videos are lot more difficult to produce than text. It requires professional editors and is definitely more expensive and effort intensive. Yet, videos are very effective and they deliver excellent results. Its time you seriously started looking at video content.

Kiruba Shankar believes in video and hosts a video podcast show at http://Kiruba.TV/


First attempt at writing a script

My first attempt at writing a script for a video. My first attempt at giving a voice over. So, please be sympathetic when you watch the video. This gives a nice glimpse of Vaksana, our 9 acre farm. I wanted to showcase the lovely volunteers who helped so far and this video does just that. Its a 3 minute video. Watch it and let me know what you think of it. A shout of thanks to Preshant Ramalingam, a farm lover himself, for patiently and passionately editing this video. http://www.youtube.com/watch?v=tMzWJRAImTg


Publishing Next | The next chapter in Publishing

If you are from the Book Publishing industry or an author, don’t miss ‘Publishing Next’, India’s best event on everything about publishing. I have had the privilege of attending the last two events and found them very useful. Fantastic place to meet people from the book community. To top it all, it takes place in Goa! Check out http://www.publishing-next.com/ for more information.

 



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