I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.


Kiruba Shankar

Missed my deadline for Tech Column

Like an idiot, I missed my deadline for my Tech Column in Deccan Chronicle yesterday. (My column appears on alternative Wednesdays.) The editor has been kind enough to slot it for tomorrow. It has my observation on Facebook posts that get higher likes and practical tips to get them.

Multiplying the Life of a Murdered Tree

A young, healthy flowering tree was mercilessly killed near our home. I always admired it for its flowers and never figured why would anyone get rid of it. Anyways, I collected all the chopped branches, removed the drying leaves and loaded them in my car. Am taking them to our farm to plant them. These branches quickly sprout when planted. A good way to seek revenge is to get 10 lives one of one murdered tree.

The healthy tree. Every morning, while walking my dog, I always admired this guy. Beautiful leaves, lovely shade of green and lovely flowers. — in Virugambakkam.

The chopped parts of the tree. — in Virugambakkam.

I collected all the branches and stripped out the drying leaves. — in Virugambakkam.

I loaded them in the trunk of my car and this will soon be given fresh lease of life at our farm. — in Virugambakkam.

Social Media for Business

Received a copy of Sorav Jain’s new book on Social Media for Business. What I liked about it was the personalized covering letter that came along with it. It referenced a recent FB update that I made and ended with a personal note. This may not be scalable and time consuming but the right way to do it.

Evaluating the Final Results of Digital Marketing Exam

Finished the marathon exercise of evaluating the final results of Digital Marketing Exam for 93 students of BIM, Trichy. While correcting these papers on a flight, a SpiceJet air-hostess must have sympathized with me for she offered me a complimentary coffee and said, ‘Professor, I felt you needed this drink’.

The daunting task of correcting the answer sheets. My students put in a lot of work and I take the corrections seriously.