I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.



Need you help

A large national newspaper wants to do a full-page story on the Colonial Bungalows Project. This will be a HUGE boost for this non-profit initiative. Unfortunately, they need high-resolution photos of old, heritage British Bungalows. Our collection is mostly low-resolution. Can you help identify bungalows near your area and help shoot some pics? The deadline for this story is tomorrow and you will be doing a great favour. Please help spread the word. Thank you.

Another slice-of-life moment for pondy

After sharing the wonderful video about Pondicherry yesterday (http://www.youtube.com/watch?v=4dBotWLUO7U), a journalist called up to ask why I loved it so much. Here are my answers in today’s DC along with views from fellow Pondicherrian Sankaranand Balaradjou.


A five-minute video documentary on the city and its lifestyle titled, When you’re in Puducherry, is going viral on YouTube

Photographs were, for the longest of time, a medium through which to relive moments. But thanks to the digital era that notion has changed. With people having access to video cams and a good story line, it has become easy for one to shoot a documentary or a short film at their own free will, upload it onto YouTube and simply wait for reactions. This is precisely what one such person in love with Puducherry did.

A video documentary on the city and its lifestyle titled, When you’re in Puducherry, has gone viral on YouTube and many believe it’s because of the manner in which the person behind the camera was able to capture the essence of the city in those five minutes. Though the person behind this video remains anonymous, people for whom Puducherry is home have warmed to it. Says Kiruba Shankar, entrepreneur, who grew up in Pondy, “There are so many memories I revisited when I watched it for the first time. The person behind this documentary has done an amazing job of locating landmarks of the city, he understood the diversity that exists within this small state.

From the narrow roads near Pondy beach, to the quaint temples that pass you by on your way to Auroville, those were places we frequented growing up and to revisit them through this video was simply remarkable.“

The cycles, cafés, walking down the beach, sharing a beer with friends at the end of a long day, the expats who move around on scooters and cycles -Kiruba points out that the video captures it all without glorifying it in the least bit. “One look at it and you’re bombarded with memories, which is something truly admirable,“ he says. Sankar anand B was another viewer who was cast in nostalgia mode on watching the video.

“Puducherry is all about the ifestyle, the different faces it has, the person behind this video has captured this quite beautifully. If I were to describe Pondy, it’s as though he took the words right out of my mouth and put it in the screenplay,“ he says.

Dirt, The Movie

Currently watching: Dirt, The Movie. A very informative documentary that explores the relationship between humans and soil, including its necessity for human life and impacts by society. Dirt! The Movie was an official nominee for the 2009 Sundance Film Festival and won several other awards, including the best documentary award at the 2009 Visions/Voices Environmental Film Festival and the “Best film for our future” award at the 2009 Mendocino Film Festival.

My technology column in today’s Deccan Chronicle

My technology column in today’s Deccan Chronicle newspaper focuses on the power of videos. In this column, I have very convincing facts to prove why video content is powerful and cannot be ignored. Do click on the pic. I’ve also added the text version below for easier reading. Co-incidentally, I wrote the first script in my life for a 3 minute video that will be launched today evening.

Here’s the full text.

Here’s a quiz question for you. Google is the World’s largest search engine. Name the second largest? Now, I’ll wait for your answer. Did you say Bing, Yahoo! or the latest DuckDuckGo? Nope, you are wrong. The correct answer is ‘YouTube’. Goes to show you how powerfully important videos are.

That’s not all. Listen to these impressive statistics. More than half of the Internet traffic in the world is in the form of videos. Over 60% of peole prefer watching video rather than reading voluminous text.

Now, imagine what that can do for your business. Having a nicely produced high quality video, goes a long way in not only explaining the product but also encouraging the consumers to buy your product. A research by Bubuox clearly states that product videos increase the chances of online purchase as it gives confidence to the potential buyer.

Want proof? Take Kickstarter.com for example. It’s a platform for people to raise funds for their ideas through a crowdsourcing model. Crowdfunding, if you will. We did an analysis of the 100 most successful campaigns on the platform. We came to a simple conclusion that almost all of them have a short video that clearly communicated their objective and illustrated their goal.

Storytelling is an important business tool. That’s why it’s important for every business to create a compelling story that inspires and encourages people to share it with their friends. Now that everyone is on Facebook or Twitter, it makes it so much easier for others to share and spread your videos creating a butterfly effect.

Videos are lot more difficult to produce than text. It requires professional editors and is definitely more expensive and effort intensive. Yet, videos are very effective and they deliver excellent results. Its time you seriously started looking at video content.

Kiruba Shankar believes in video and hosts a video podcast show at http://Kiruba.TV/

First attempt at writing a script

My first attempt at writing a script for a video. My first attempt at giving a voice over. So, please be sympathetic when you watch the video. This gives a nice glimpse of Vaksana, our 9 acre farm. I wanted to showcase the lovely volunteers who helped so far and this video does just that. Its a 3 minute video. Watch it and let me know what you think of it. A shout of thanks to Preshant Ramalingam, a farm lover himself, for patiently and passionately editing this video. http://www.youtube.com/watch?v=tMzWJRAImTg

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