Will an Indian social networking site succeed against Orkut?

In this episode, we have Prerna Gupta, founder and CEO of Yaari.com – a new social networking site that claims to be “created by Indian youth, for Indian youth”. (Yaari means friendship)

At a time when the social networking space is getting increasingly crowded, we ask her why she decided to jump in now, and how she intends to go up against Orkut.

Prerna Gupta graduated from Stanford University and worked in a venture capital firm in Silicon Valley prior to founding Yaari.com. Prerna is of Indian origin but has lived all her life in the US. We ask her if that’s an impediment for her venture. Listen up.

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