Listen to the man who heads Sify.com, one of India’s biggest portals and also heads marketing for Sify Iways, one of Asia’s biggest cybercafe chains with over 3300 cafes in more than 150 cities in India. Sivaramakrishnan talks about his experience and challenges in both these businesses.

Sify is a leader in Consumer Internet and Enterprise Services in India with global delivery capabilities.

Siva, as he is popularly called, has over 18 years of experience in marketing consumer brands and building their businesses.

In his role as Vice President of the iWay cyber cafe business at Sify, he was instrumental in leading their transformation from Internet browsing centers to e-stores by introducing break-through alliances and initiatives.

Earlier, He was part of the Ford India marketing leadership team and led the successful launch of Ford’s Ikon, Fusion, Fiesta and Endeavour in India.

For the launch of the Ford Ikon, Siva initiated a path-breaking online promotion considered one of the leading web initiatives of that time.

In August 2006, Siva took over as President, Portals.

He is a management graduate from the Indian Institute of Foreign Trade (IIFT), New Delhi, with a successful track record of managing brands, sales, and customer service for global market leaders such as Procter & Gamble and Ford, both in India and abroad.

During his career with them, he has led brand, sales and customer service teams, championing successful marketing and sales initiatives for brands such as Vicks, Pampers, Old Spice, Ford Fiesta, Ford Ikon and the Ford Endeavour.

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