Marketing

09 Feb 2007

Vijay Shekhar of One97 on Mobile VAS Market in India

Vijay Shekhar Sharma is the managing director of One97, a mobile value-added services company. One97 has many firsts to its credit, including India’s first short code sms service, 3030.

Vijay talks about how they started, the various offerings of One97, impact of 3G and the overall VAS market in India among other things.

The company offered an innovative business model of revenue share in mobile VAS services. This was a landmark decision, not only for One97, but also brought about changes in the entire VAS business model and helped the category grow immensely.

One97 currently comprises a staff of 125 people with offices in Delhi, Mumbai, Ahmedabad, and Bangalore.

 

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