I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.


Kiruba Shankar

Crowdsourcing the Exam Question Paper

The answer sheets have arrived. It’s evaluation time. In my 18 years of teaching, I tried a new technique for the first time. I crowdsourced the question paper. Yes, that’s right. I asked each team who worked on a case study to fix the questions and share it with the rest of the class. I picked the final questions from the rich repertoire. This experiment at BIM Trichy for my Digital and Social Media Marketing class has been super successful.

Crowdsourcing the Exams.

Wrapped up a successful course on Digital Marketing for the MBA students at Bharathidasan Institute of Management (BIM Trichy).

For the Final Exams, I did something I have never done before: Crowdsourced the questions!

The entire class was split into 9 teams right from the start of the course. Each team had to research a global company and dissect their business and marketing strategies. Now for the final exam, they had the freedom to fix their own questions specific to the company they researched.

End Result: I had a healthy bank of questions that were way better than even I could up with.

When you respect the team and give them the responsibility, they surprise you with greater level of involvement. Like a wise man said, the best form of learning is when you teach. That’s what my students did. Proud of them.