I'm a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.

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Kiruba Shankar

Bhogi is NOT a Day for Burning

Every Bhogi day makes me sad to see how humanity comes together to cause harm to itself. The smog is so thick in my village that you could mistake it for Delhi.

Bhogi is a day of transformation where all old habits, vices, attachment to material things are sacrificed. Its when people discard old things and concentrate on new things causing change.

There are so many other ways of discarding things other than burning.

This morning, I woke up to see old sarees and clothes being burned at my farm. A better way to discard would have been to use as mulch for the fruit saplings.

I wish people saw the deeper meaning of the day.


Seeing Tech Folks Blossom as Writers

The people you see in this photo are special. They are wonderful programmers and coders with a treasure trove of technical knowledge. However, much like most tech folks, they lack the confidence to share their knowledge in writing. That’s when Suresh Sambandam, the CEO of OrangeScape and KISSflow, came with an idea. We discussed a writing workshop and I helped conduct one at Vaksana Farms over a weekend. This was a month ago and today we had our first review meeting. I was super impressed that all of them have consistently written their blog posts and on their way to successfully finishing their 100 day writing challenge. We even shortlisted names of Chief Guests who will headline the celebration event on March 26, the 100th day of the challenge.

Here are my key learning.
1) The Team Spirit is the Magic Potion. It’s no longer an individual goal but a group effort. We are all social animals and we perform better in groups.

2) Consistency is Key: Every afternoon the team gets together for a writing session. This is self-organized. No pressure from me or the CEO. Regular freestyle writing let’s the thought juices flow and makes writing easy.

3) Deadline Matters: March 26th is the 100th day of the challenge. Everybody has clear view of the end goal. This gives clarity and forces to put the writing as a priority task as no one person wants to be seen as a laggard during the launch function.

4) Just Ship it: Much like the agile method that the developers are very familiar, the trick is to quickly publish it and NOT put it in draft. For a person getting started with writing, publishing anything, even a half baked blog post, is better than putting it in the dungeons of drafts which may never see the light of day.

5) Have Fun: No wonder OrangeScape won the top slot in the best places to work category. There is such positive spirit, joviality and supportive camaraderie amongst the team.

Seeing the team succeed is what gives me high and motivates me to conduct the workshops at my farm.


Food Forest Workshop at Vaksana Farms

I’m very excited for the Food Forest Workshop that’s taking place at Vaksana Farms, my 13 acre farm in Tamilnadu. It’s happening this weekend on 6 & 7 January.

The party I’m most excited is meeting other farm enthusiasts who are coming from across India. It’s going to be an amazing two days of knowledge sharing.

I’ve just begun the food forest journey at the farm and this workshop was the perfect reason for me to spend quality time preparing for it. I’m not coming in as an expert but as a facilitator to bring out the best from the participants. On Sunday, we are visiting the established farm in Auroville to learn from experience who have been farming for close to two decades.

There’s an intense goal setting for our farms in 2018 and this should be exciting. I’ll soon share my experience and photos from the workshop.