Mr. Seiji Hamanishi is the Assistant Director, ICP division (easier understood as the Camera Division) of Canon India Pvt. Ltd. He has come on board the management team of Canon India after a successful stint at Canon Headquarters in Tokyo and Canon USA.

With 24 years in the company,  Seiji San has a rich experience across divisions and has worked with Canon Inc. for Laser beam printers, Inkjet printers and Imaging products. He has also been widely regarded for his contribution to Canon USA and Canon Europa.

Seiji San is a photography enthusiast himself and is passionate about cameras something that fits in so beautifully with his line of work.

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I caught up with Vishy Shenoy, the head of Ambadi, a division of the $3 Billion Murugappa Group. He is the brain behind the attempt to create the World’s largest apron.

In this video, I ask him why even attempt such an elaborate exercise. And his answers make sense. Ambadi is in the business of household apparels and aprons are their biggest export items. They mostly serve the overseas market and having a Guinness World Record to their name gives them a lot of credibility and brand recall. Its smart marketing.

Watch the video. It makes for an interesting conversation and has great marketing tips. We also shot lots of photographs from the Guinness World Record event.

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