Marketing

Neeraj is the President, Imaging & Printing Group, Hewlett Packard India Sales Pvt. Ltd.

In this role, he is responsible for providing strategic leadership and direction to the IPG division. He aims to further strengthen HP’s leadership position in India by adding newer avenues and opportunities for the IPG division.
He joins HP with 20 years of experience in managing innovation and building sustainable businesses.

He has been on various senior leadership roles across varied technology portfolios. He brings strong expertise in managing complexity, creating different routes to markets, optimizing coverage, and most importantly leading high performing and motivated teams. He augments his background of managing hardware portfolios with three and half years of services experience.

Prior to joining HP, he was on a leadership role at IBM and was pivotal in building the new Lenovo organization when IBM divested from their PC business in 2005. During his years at IBM both in India and at Asia-Pacific level, Neeraj built an excellent reputation for developing, managing and sustaining successful business investments across various divisions. His significant assignment at IBM includes creating complex technology solutions for major clients across the region.

An engineer from College of Engineering at Guindy, Anna University. He is married with one child.

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With his vast experience & strong leadership skills, Managing Director, Indian Sub Continent – Belkin India Private Limited has played an important role in the growth of Belkin, in the Indian Sub Continent.

Mohit currently leads Belkin’s strategy and business for the Indian Sub continent, besides also being a key leader for the organization across Asia Pacific. His focus areas include enhancing visibility for the Belkin brand across market verticals and geographies, introducing customer centric product innovations to the market, increasing consumer touch & experience across product lines, establishing strong retail partner relationships, streamlining distribution & supply chain logistics and overall, increasing the company’s market share in the rapidly growing CE and IT market in India SC.

Mohit Anand joined Belkin in 2008 and ever since has been instrumental in ensuring that all operations of the company are well managed with the highest level of integrity. It is his vision that has moved Belkin from a start-up to the Market leader in Wireless networking space in India.

Mohit’s previous assignment was as Senior Vice President at Channel [V]. He played an important role in building the channel into the country’s most sought music channel for the urban youth. Mohit spearheaded Microsoft’s Entertainment & Devices division prior to his role at Channel [V]. At Microsoft, Mohit managed retail, media & entertainment partner relationships and also led the launch of Xbox360.

Acknowledged as one of the Top 50 young business leaders by Business India Magazine (2007), Mohit is also regarded as an Icon in the gaming industry, perhaps, since he is a game enthusiast himself! He holds a Bachelors degree in Science and a Post Graduate diploma in Systems Management.

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Bobby Joseph is the Country Manager of Plantronics India. Plantronics is a world leader in personal audio communications for professionals and consumers. Plantronics recently celebrated its 50th anniversary. Plantronics is used by every company in the Fortune 100 and is the headset of choice for air traffic control, 911dispatch and the New York Stock Exchange.

He is been with the company for nine years and is responsible for India & SAARC region. He was been involved in setting up the complete operations for Plantronics in the region, including setting up back-office support and infrastructure and other all aspects like accounting, auditing and financial management.

His core responsibilities include supervising the day to day functioning, marketing and product management for Plantronics.

Prior to joining Plantronics, Bobby was the Sales Manager North & East Regions for Nokia India Pvt Limited. He has also worked with some of the leading brands like Walt Disney Consumer Products, Wipro Ltd. and Berger Paints.

Bobby completed his MBA from NMIMS, Mumbai after having done his Bachelor’s in Commerce from Sacred Heart College, Cochin.

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I caught up with Vishy Shenoy, the head of Ambadi, a division of the $3 Billion Murugappa Group. He is the brain behind the attempt to create the World’s largest apron.

In this video, I ask him why even attempt such an elaborate exercise. And his answers make sense. Ambadi is in the business of household apparels and aprons are their biggest export items. They mostly serve the overseas market and having a Guinness World Record to their name gives them a lot of credibility and brand recall. Its smart marketing.

Watch the video. It makes for an interesting conversation and has great marketing tips. We also shot lots of photographs from the Guinness World Record event.

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Jim Farley is Ford Motor Company’s group vice president, global marketing, sales and service, effective Aug. 1, 2010. In this role, Farley is the company’s most senior marketing leader, reporting directly to Alan Mulally, Ford’s president and chief executive officer. His appointment marks the first time Ford has a single global leader for marketing, sales and service.

Just prior to this position, Farley was group vice president, global marketing and Canada, Mexico and South America. He had added responsibility for Ford’s operations in Canada, Mexico and South America in September 2009.

Farley joined Ford in November 2007. Since joining the company, he has led Ford’s drive to connect even more closely with customers through integrated global marketing, advertising, digital communications, brand development and research. In addition to his global marketing role, he will lead the company’s global sales and service operations – the first time Ford has a single global leader for marketing, sales and service.

Farley’s achievements at Ford include improving overall operation fitness of the company’s marketing and sales operations, his work to globally align the brand, and integration of the global marketing and sales team. In addition, he was instrumental in positioning Ford’s operations in Canada, Mexico and South America for continued future growth.

Prior to joining Ford, Farley was group vice president and general manager of Lexus, responsible for all sales, marketing and customer satisfaction activities for Toyota’s luxury brand. Before leading Lexus, Farley served as group vice president of Toyota Division marketing and was responsible for all Toyota Division market planning, advertising, merchandising, sales promotion, incentives and Internet activities.

Farley joined Toyota in 1990 in the strategic planning department. He served in several product and marketing positions, including Lexus product planner, manager of Toyota truck product planning, manager of the Toyota truck series team marketing and national advertising manager. He also was general manager of product management for Toyota Europe.

One of Farley’s most noted accomplishments is his responsibility for the successful launch and rollout of Toyota’s new Scion brand. As Scion corporate manager, Farley focused on product development, sales planning, customer services, logistics and distribution. He later was promoted to vice president of Scion and was responsible for all Scion activities.

Farley attended Georgetown University in Washington, D.C., where he earned a bachelor’s degree in economics and computer science, and the University of California, Los Angeles (UCLA), where he completed his MBA with a focus in finance. Farley and his wife, Lia, have three children.

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