Jim Farley is Ford Motor Company’s group vice president, global marketing, sales and service, effective Aug. 1, 2010. In this role, Farley is the company’s most senior marketing leader, reporting directly to Alan Mulally, Ford’s president and chief executive officer. His appointment marks the first time Ford has a single global leader for marketing, sales and service.
Just prior to this position, Farley was group vice president, global marketing and Canada, Mexico and South America. He had added responsibility for Ford’s operations in Canada, Mexico and South America in September 2009.
Farley joined Ford in November 2007. Since joining the company, he has led Ford’s drive to connect even more closely with customers through integrated global marketing, advertising, digital communications, brand development and research. In addition to his global marketing role, he will lead the company’s global sales and service operations – the first time Ford has a single global leader for marketing, sales and service.
Farley’s achievements at Ford include improving overall operation fitness of the company’s marketing and sales operations, his work to globally align the brand, and integration of the global marketing and sales team. In addition, he was instrumental in positioning Ford’s operations in Canada, Mexico and South America for continued future growth.
Prior to joining Ford, Farley was group vice president and general manager of Lexus, responsible for all sales, marketing and customer satisfaction activities for Toyota’s luxury brand. Before leading Lexus, Farley served as group vice president of Toyota Division marketing and was responsible for all Toyota Division market planning, advertising, merchandising, sales promotion, incentives and Internet activities.
Farley joined Toyota in 1990 in the strategic planning department. He served in several product and marketing positions, including Lexus product planner, manager of Toyota truck product planning, manager of the Toyota truck series team marketing and national advertising manager. He also was general manager of product management for Toyota Europe.
One of Farley’s most noted accomplishments is his responsibility for the successful launch and rollout of Toyota’s new Scion brand. As Scion corporate manager, Farley focused on product development, sales planning, customer services, logistics and distribution. He later was promoted to vice president of Scion and was responsible for all Scion activities.
Farley attended Georgetown University in Washington, D.C., where he earned a bachelor’s degree in economics and computer science, and the University of California, Los Angeles (UCLA), where he completed his MBA with a focus in finance. Farley and his wife, Lia, have three children.