I caught up with Vishy Shenoy, the head of Ambadi, a division of the $3 Billion Murugappa Group. He is the brain behind the attempt to create the World’s largest apron.
In this video, I ask him why even attempt such an elaborate exercise. And his answers make sense. Ambadi is in the business of household apparels and aprons are their biggest export items. They mostly serve the overseas market and having a Guinness World Record to their name gives them a lot of credibility and brand recall. Its smart marketing.
Watch the video. It makes for an interesting conversation and has great marketing tips. We also shot lots of photographs from the Guinness World Record event.