Shanmuganandam is a social Media Strategist with a zeal for progressive growth. He is professionally challenging and sensibly inspiring in the field of Marketing, Advertising & Public Relations, Business Analysis and Development Projects. Customer Relations Management System and Management Information System are few of his focus areas where he has excelled in course of his assignments with print media segment. By profession he was a chef, having studied ‘Bachelors in Hotel Management’ at “Institute Of Professional Sciences And Management” affiliated to Mangalore University, Karnataka and he is passionate about Cooking. He has assisted self help groups of fisher folks to develop value added seafood products, and also helped village artisans to commercially venture into food and agro based industries.