kiruba.com

Posted May 29, 2005

Free Wi-Fi = Happier Customers = More Money

Radisson GRT, a 5 star hotel in Chennai, is offering Wi-Fi for free to all its patrons. Finally, someone figured that this is such a valuable value addition.

Broadband Internet connectivity has become pretty affordable nowadays (by 5 star hotel standards, I mean) and it makes sense to give it gratis. It’s like using the small fish to get bigger fish. The payback in terms of customer satisfaction will be very high.

Folks at Taj, you hearing? You are shooting at your own foot when you charge Rs.200 per hour.

Kiruba Shankar

Kiruba Shankar is CEO of Breathe Digital, a digital marketing consultancy. He is an author of 5 books, Professor of Digital Marketing and a Weekend Organic Farmer. More about him at http://Kiruba.com. Kiruba is a Professional Speaker and is the Founding President of the Professional Speakers Association of India. His Professional Speaking site is at http://Kiruba.Pro. He can be reached at +91.9841597744 or Kiruba @ Kiruba.com.