Free Wi-Fi = Happier Customers = More Money
Radisson GRT, a 5 star hotel in Chennai, is offering Wi-Fi for free to all its patrons. Finally, someone figured that this is such a valuable value addition.
Broadband Internet connectivity has become pretty affordable nowadays (by 5 star hotel standards, I mean) and it makes sense to give it gratis. It’s like using the small fish to get bigger fish. The payback in terms of customer satisfaction will be very high.
Folks at Taj, you hearing? You are shooting at your own foot when you charge Rs.200 per hour.