Digital Selling<\/p>\n
Social Selling –<\/p>\n
Difference between Digital Selling and Social Selling<\/p>\n
Why both are important?<\/p>\n
The “omni-channel” approach to modern selling<\/p>\n
What NOT to do in Digtial Selling. Pitfalls to avoid.<\/p>\n
How to implement good digital and social selling in your organization.
\nSetting clear expectations. What to expect. What NOT to expect.<\/p>\n
Building Credibility and Trust.<\/p>\n
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MARKETING AUTOMATION<\/strong>: Touch upon tools like HubSpot, Zoho etc. \u00a0OR should I call it as<\/p>\n <\/p>\n DIGITAL SALES AUTOMATION<\/strong><\/p>\n – Prospecting Tools<\/p>\n – Marketing Automation<\/p>\n – Pipeline Automation Tool<\/p>\n – Prospect Activity Tracking<\/p>\n – Order Management<\/p>\n CREATING SOCIAL CONTENT<\/strong>: Strategy for creating high quantity (high volume) content. Cover frequency of content.<\/p>\n Setting up a content calendar.<\/p>\n Creating a multi channel campaign.<\/p>\n Why content creation and content curation is important.<\/p>\n The rise of visual content.<\/p>\n <\/p>\n STORYTELLING<\/strong>: Using stories to enable better sales<\/p>\n LIVE Video strategy. FB Live.<\/p>\n Webinars to collect leads.<\/p>\n ORM<\/strong> .<\/p>\n How this has a direct impact on sales.<\/p>\n What others say about you is more important than what you say about yourself.<\/p>\n Importance of capturing customer testimonials. Encouraging them to talk about you.<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>ONLINE REVIEWS: The massive importance of online reviews. How to deal with \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 negative comments. How to encourage people to leave more comments.<\/p>\n SOCIAL PROOF<\/strong><\/p>\n COMMUNITIES<\/strong>: How to build, nurture communities and seen as a thoughtleader. \u00a0How to build a targeted niche audience that dirves the right engagement.<\/p>\n SEO<\/strong> : Using Search Engine Optimization and other techniques to get inbound traffic.<\/p>\n SOCIAL LISTENING:<\/strong> \u00a0Best tools. Best practices. What to do with the information once you have found them. \u00a0Identifying trigger events.<\/p>\n PAID ADVERTISING:<\/strong><\/p>\n Paid Strategy using Paid advertisements like Google Ads, Linkedin Ads.<\/p>\n <\/p>\n Google Adwords: Using Paid Advertising to Microtarget your prospective clients.<\/p>\n Landing Pages to capture the right leads.<\/p>\n Paid vs Organic. How to get the right mix of both.<\/p>\n Re-targeting. How to do it. Best practices. Examples.<\/p>\n Micro-targeting your niche clients. Techniques to do that.<\/p>\n Account based marketing<\/p>\n Geo-specific targeting<\/p>\n Domain and vertical areas specific targeting<\/p>\n <\/p>\n <\/p>\n INFLUENCER SELLING:<\/strong> Influencer Marketing and Using the power of Trust.<\/p>\n EMAIL MARKETING:<\/strong> Email Marketing to generate leads.<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 DIRECT:<\/strong><\/p>\n Engage with Personalized Outreach<\/p>\n Reaching out directly<\/p>\n Growing your network<\/p>\n Ask for an introduction<\/p>\n SOCIAL\u00a0 NETWORKS:<\/strong> The best practices to enable social selling in each network<\/p>\n Digital Selling Tools<\/strong><\/p>\n Importance of a Digital Sales Hub.<\/p>\n How to Convince your Boss about the importance of Social Selling. How to educate the C-Suite. How to calm their fears and apprehensions.<\/p>\n How to effectively scale a social selling habit within an organization?<\/p>\n Measuring the success of Social Selling<\/p>\n\n
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\nVideo Strategy<\/li>\n<\/ul>\n\n
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