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<\/p>\n[vc_row][vc_column][vc_column_text]For two days at Social Media Week 2016, over 40 speakers from a wide range of industries shared insights, trends and best practices in social networking and digital media. Organised by R Square Consulting, the event sponsors and partners included IBM, Web Marketing Academy, and \u2018Respect the Road\u2019 as social initiative partner.<\/p>\n
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The event in Bengaluru drew over 500 attendees, and this curation of 30 quotes from my tweet-feed<\/a> captures some of the key takeaways on storytelling, Big Data, analytics, sentiment analysis, visual marketing, content monetisation, social change, news coverage, business intelligence, influencer marketing, brand building, customer connects, and offline-online synergy.<\/p>\n Social Media Week<\/strong> is hosted in 18 cities around the world, and the 2016 global theme is \u2018The Invisible Hand: Hidden Forces of Technology and How We Can Harness it for Good.\u2019 We look forward to the next edition of Social Media Week already, and to a wide spectrum of insights and excitement.<\/p>\n Don\u2019t let technology steal the art of storytelling from you; use technology to tell the story better. \u2013 Prahlad Kakar, advertising guru<\/p>\n Technology can help children do amazing things despite disabilities and disorders. \u2013 Harsh Songra, MyChild App<\/p>\n Visual marketing is the bridge between the physical and digital worlds. \u2013 ArnavGhosh, Blippar India<\/p>\n Just as knowledge makes human intelligent, data makes software intelligent. \u2013 Amarpreet Kalkat, Frrole<\/p>\n If you want to charge for content, ask is it valuable \u2013 and convenient for consumer to buy. \u2013 Mahesh Narayanan, Saavn<\/p>\n Engagement goes beyond numbers, it\u2019s about emotional connect. \u2013 Ganga Ganapathy, Ogilvy<\/p>\n The magnitude of what is measurable has changed dramatically over the past few years. The challenge is what to measure and how. \u2013 Anjali Gupta, IBM<\/p>\n Data that can be gathered affects not just marketing but all functions in a company. \u2013 Anshul Chaturvedi, QwikCilver<\/p>\n Social network + Social media = Greater digital social network. \u2013 Rima Mukherjee, Happy Marketer<\/p>\n Most Indians don\u2019t report mismanagement of public spaces; social media can galvanise citizens. \u2013 Nitya Ramakrishnan, Whitefield Rising<\/p>\n We need to put Bangalore on the map for Democracy 2.0. \u2013 Utkarsh Singh, Save Whitefield<\/p>\n Journalists sometimes live in islands, they don\u2019t read others\u2019 work! \u2013 Gaurav Kalra, ESPN CricInfo<\/p>\n Social media gives you a new kind of surround sound from cricket matches. \u2013 Prem Panicker<\/p>\n I don\u2019t watch cricket matches with humans, only with Twitter. You can shut off Twitter but not annoying viewers. \u2013 Ramesh Srivats<\/p>\n Travel is the best teacher \u2013 it opens your eyes, opens your mind, and gives you life skills and career skills. Social media has redefined the travel experience. \u2013 Ansoo Gupta, Pinstorm<\/p>\n Social intelligence moves the needle of your social media presence to social business. \u2013 Sandy Carter, IBM<\/p>\n Tell me the facts, and I\u2019ll believe. But tell me a story and it will live in my heart forever. \u2013 Native American proverb<\/p>\n B2B companies have a smaller social media footprint, but the scope of damage can be bigger. \u2013 AL Jagannath, VMware<\/p>\n Occasional trending does not build long-term emotional connect with consumers. \u2013 Alokedeep Singh, Titan<\/p>\n No reasonably big brand can opt out of social media, but not many are taking big steps in terms of large investments. \u2013 Rohini Haldea, Wrangler<\/p>\n Social media has forced large companies to be more rapid in their responses. \u2013 Thomas Cherian, Cisco<\/p>\n Gaming which leads to ganging up defeats the benefits of social media. \u2013 Kiruba Shankar<\/strong><\/span>, F5ive Technologies<\/span><\/p>\n As an influencer don\u2019t do things just to please people. \u2013 Nandita Iyer, nutritionist<\/p>\n Is influencer marketing a dirty word because their opinions are for sale? \u2013 Karthik Srinivasan, Social@Ogilvy<\/p>\n Some people think you are an influencer because you have nothing else to do! \u2013 G.Nivedith, GV Media<\/p>\n![\"\"](\"http:\/\/www.kiruba.com\/press\/files\/2016\/06\/SMW1.jpg\")
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