Why do Indian companies pay such scant respect for usability? We ask Amit Ranjan, who heads the Delhi office of Uzanto, a Silicon Valley startup. He heads the product development team that has built two of Uzanto’s products, SlideShare & MindCanvas. SlideShare is a Web 2.0 application for sharing PowerPoint Presentations on the web, while MindCanvas is an online research software that helps designers conduct user research while designing a web product/service.

Amit keenly follows emerging trends in the consumer Internet space in India and authors a blog called Webyantra, where he profiles innovative Indian web products. Webyantra is good place to go if you want to check out what’s happening in Indian Web 2.0. He is actively involved in organizing events like BarCamps and Mobile Mondays in Delhi.

In a previous professional avatar, Amit was into product marketing & sales. His last stint was with PepsiCo in their snacks food division. Prior to that, he worked with Asian Paints and Godrej & Boyce in their industrial division. He feels that the experience of those years has sharpened his end customer focus and his understanding of the behavior by which consumers interact with products & services.

Amit holds an MBA (with a major in Marketing) from the Faculty of Management Studies (FMS), University of Delhi and a Mechanical Engineering degree from REC/NIT Jaipur.


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