In an unprecedented move, RajShri Media, one of India’s biggest movie houses, premiered its latest movie on the Internet, on the very same day of its worldwide theatrical release.

Rajshri Media has already aggregated more than 3,000 hours of premium Indian video content across multiple genres. Consumers can stream and download hundreds of full-length feature films, including blockbusters like Phir Hera Pheri, Hera Pheri, Amar Akbar Anthony, Ek Duje Ke Liye, Love In Tokyo, and Hum Aapke Hain Koun..!, among others.

Rajshri also features film and non-film music videos, concerts, humor clips, short films and documentaries licensed from the most respected individuals and organisations in their fields. Commenting on this groundbreaking initiative, Sooraj R. Barjatya, the director of blockbuster hits including Maine Pyar Kiya and Hum Aapke Hain Koun, says, “Indian entertainment is fast becoming the first choice of millions across the globe. We believe the premiere of VIVAH on rajshri.com marks a new era in the distribution and monetization of Indian entertainment content. In an instant, we are able to reach interested consumers across the world and also convert non-consumers into potential consumers of VIVAH.”

Consumers are offered options to stream the movie on their PCs or download the movie with a limited 72-hour license. Consumers can further choose to stream either high or low bandwidth versions of the movie, depending on the speed of their broadband connectivity.

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