{"id":140,"date":"2018-05-29T14:43:08","date_gmt":"2018-05-29T14:43:08","guid":{"rendered":"http:\/\/www.kiruba.com\/teaching\/?page_id=140"},"modified":"2018-05-29T14:46:47","modified_gmt":"2018-05-29T14:46:47","slug":"subjects","status":"publish","type":"page","link":"https:\/\/www.kiruba.com\/teaching\/subjects\/","title":{"rendered":"Subjects"},"content":{"rendered":"[vc_row css=”.vc_custom_1527597246832{margin-top: 50px !important;}”][vc_column][mk_fancy_title size=”28″ font_weight=”600″ margin_bottom=”10″ font_family=”none”]Subjects[\/mk_fancy_title][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]My most popular course that I teach at universities has been the Digital Marketing Course<\/strong>. Here is a basic outline of the curriculum.[\/vc_column_text][vc_column_text]1: Introduction to Digital Marketing: Digital Marketing Strategy \u2013<\/strong> Role of Internet in the traditional
\nMarketing mix \u2013 5 P\u2019s of Digital Marketing \u2013 Six steps in Crafting a successful digital marketing Strategy
\n\u2013 The various tactics in Digital marketing and their corresponding outcomes.<\/p>\n

2. Website & Mobile web: Web 2.0 \u2013<\/strong> Content, usability, navigation \u2013 Website design \u2013 Writing for Copy
\nwriting- SEO Copywriting- Mobile website & Mobile applications development \u2013 Crowdsourcing<\/p>\n

3. Search Engine Optimization (SEO):<\/strong> Why SEO is important \u2013 How do search engines work? \u2013
\nKeyword selection \u2013 On-site optimization Vs Off-site optimization \u2013 Directories<\/p>\n

4. Online Advertising: Types of Online Ad formats \u2013<\/strong> Payment Models \u2013 Advertising networks and
\nexchanges \u2013 Ad servers and tracking \u2013 Future of online adverts \u2013 Advantages & Disadvantages of Online
\nadvertising<\/p>\n

5. Social Media Marketing:<\/strong> Consumer generated content \u2013<\/strong> Social Networks & online communities \u2013
\nViral marketing \u2013 Virtual worlds \u2013 blogging \u2013OnlinePR & Online Reputation Management<\/p>\n

6. Permission Marketing: Direct Marketing using Email \u2013<\/strong> Mobile Marketing- Newsletters and RSS feeds
\n\u2013 Personalization<\/p>\n

7. Affiliate Marketing: \u2013 Process of Affiliate Marketing \u2013<\/strong> Merchant promotion by affiliates- Affiliate
\nNetworks \u2013 Setting up an affiliate marketing campaign- Pros & Cons of affiliate Marketing<\/p>\n

8. Pay-per-Click Advertising: PPC Model \u2013<\/strong> History of PPC- Types of PPC adverts- Planning and
\nsetting up a PPC Campaign- Pros & Cons of PPC Adverts<\/p>\n

9. ROI, Metrics, Analytics & Conversion Optimization:<\/strong> ROI, Metrics, Web Analytics, Setting
\nobjectives & KPIs. Conversion Funnel \u2013 Metrics & Conversion Optimization<\/p>\n

10. Integrating Digital Marketing Campaigns \u2013<\/strong> Integrating digital marketing campaign -Case Studies
\nof various Digital Marketing Campaigns. Analyse the various Digital Marketing Campaigns for good and
\nbad practices.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row css=”.vc_custom_1527597246832{margin-top: 50px !important;}”][vc_column][mk_fancy_title size=”28″ font_weight=”600″ margin_bottom=”10″ font_family=”none”]Subjects[\/mk_fancy_title][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]My most popular course that I teach at universities has been the Digital Marketing Course. Here is a basic outline of the curriculum.[\/vc_column_text][vc_column_text]1: Introduction to Digital Marketing: Digital Marketing Strategy \u2013 Role of Internet in the traditional Marketing mix \u2013 5 P\u2019s of Digital Marketing \u2013 Six steps […]<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.kiruba.com\/teaching\/wp-json\/wp\/v2\/pages\/140"}],"collection":[{"href":"https:\/\/www.kiruba.com\/teaching\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kiruba.com\/teaching\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kiruba.com\/teaching\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kiruba.com\/teaching\/wp-json\/wp\/v2\/comments?post=140"}],"version-history":[{"count":3,"href":"https:\/\/www.kiruba.com\/teaching\/wp-json\/wp\/v2\/pages\/140\/revisions"}],"predecessor-version":[{"id":143,"href":"https:\/\/www.kiruba.com\/teaching\/wp-json\/wp\/v2\/pages\/140\/revisions\/143"}],"wp:attachment":[{"href":"https:\/\/www.kiruba.com\/teaching\/wp-json\/wp\/v2\/media?parent=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}