R.Sukumar is the Managing Editor of Mint, the business newspaper from the stable of HT Media, launched in association with The Wall Street Journal.

There are a couple of things that motivated me to do this podcast.

1) Amongst all financial dailies, I like Mint the best for its content, style and looks.

2) I liked how Mint attempted to integrate audio and video podcasts to regular print news coverage.

3) I heard Sukumar moderate a panel discussion at the IAMAI Markeing Conclave and he impressed me with his candor, wit and incisiveness.

I caught up with him right after his session finished and asked him his views on an integrated newsroom. If you are associated with any sort of media, this would make for an useful listening.

R.Sukumar is also a comic book freak and an amateur birder.

Listen in.