The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.

William Arthur Ward -

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Today starts my annual pilgrimage to BIM Trichy (Bharathidasan Institute of Management), one of India’s leading B-Schools. This is my 4th year here and I teach Digital & Social Media Marketing for the final year students. Look forward to a fun-filled, action-packed days of teaching and learning.

08 Jul 15

Evaluating the Final Results of Digital Marketing Exam
Evaluating the Final Results of Digital Marketing Exam

Finished the marathon exercise of evaluating the final results of Digital Marketing Exam for 93 students of BIM, Trichy. While correcting these papers on a flight, a SpiceJet air-hostess must have sympathized with me for she offered me a complimentary coffee and said, ‘Professor, I felt you needed this drink’. The daunting task of correcting the answer sheets. My students put in a lot of…

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21 Oct 13