“We are CEOs of Me Inc. To be in business today, our most important job is to be head marketer for the brand called ‘You’.”
– Tom Peters in Fast Company Magazine. –
‘Personal Branding Tweet’ delves on nuggets of valuable information to effectively brand and market oneself. The book is a Tweet Book which contains 140 tweets. Each tweet, as everyone knows, is within 140 characters which contains a useful tip, insightful thought or an interesting quote, all pertaining to the subject of personal branding.
What can be said in 140 characters, you ask? You’d be amazed.
Let us draw an analogy. When we listen to a lecture or talk and take notes, we never write down the entire talk. We only jot down the most important points. Reading them will set your thoughts flowing as your mind begins to expand on them. The Tweet book does exactly that. The author’s previous book, ‘Crowdsourcing Tweet’ gave him a fabulous experience which he thoroughly enjoyed. Read More >
MAKING OF THE BOOK
Just as how corporate firms spend time, money and effort on their branding, its important for individuals to brand themselves. That’s because people put as much trust on an individuals credibility and talent as they would on a firm. And if you are an entrepreneur, this takes all the more significance.
Happy About is a Silicon Valley based book publisher that has the distribution channels of the big guys and the customer service of Nordstrom. Happy About® books deliver wisdom. Their books are smaller, compact, high-impact reads that are typically 100-150 pages and are delivered in paperback, eBook, or podbook format.