Making of the Book
Just as how corporate firms spend time, money and effort on their branding, its important for individuals to brand themselves. That’s because people put as much trust on an individuals credibility and talent as they would on a firm. And if you are an entrepreneur, this takes all the more significance.
I have realized this in my personal life. I run a small consulting firm and I can’t afford the marketing and advertising budget of a big firm. Yet, we are able to compete for business with the big guys because of the credibility built around me.
I have keenly followed how others have branded themselves and eked out important nuggets of info in this book.
Whether you are startup entrepreneur, a professional wanting to climb the corporate ladder or a CEO already at the top, Personal Branding is critical. This book would come in handy.