‘Personal Branding Tweet’ delves on nuggets of valuable information to effectively brand and market oneself. The book is a Tweet Book which contains 140 tweets. Each tweet, as everyone knows, is within 140 characters which contains a useful tip, insightful thought or an interesting quote, all pertaining to the subject of personal branding. What can be said in 140 characters, you ask? You’d be amazed. Let us draw an analogy. When we listen to a lecture or talk and take notes, we never write down the entire talk. We only jot down the most important points. Reading them will set your thoughts flowing as your mind begins to expand on them. The Tweet book does exactly that. The author’s previous book, ‘Crowdsourcing Tweet’ gave him a fabulous experience which he thoroughly enjoyed. Personal Branding is one of the subjects the author is truly passionate about. The book is an inspiration from Rajesh Setty, his mentor and close friend. He has made an amazing impact on the author’s life and has really woken up the writer in him. The book has generous insights from some very successful people and people who professionally advise on branding. The author is a big believer in the wisdom of the crowds. He strongly believes that the collective wisdom of many is higher than just what he would know. That’s why he invited people all over the world to join in and contribute their share to this book which was a great success. The book will be published by ‘Happy About’, a California based publishing house run by the awesome Mitchell Levy, who he had the good fortune to meet during his visit to Silicon Valley.