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Raja R. Peter, Head – Media, United Spirits Ltd

November 23, 2010 By Kiruba Shankar Leave a Comment

[rss]http://player.vimeo.com/video/17115154[/rss]
Raja heads Media at United Spirits Ltd., the worlds second largest liquor company and part of the UB Group. Raja also heads the digital marketing initiatives at USL. In the past 12 months USL have made rapid strides in utilizing Digital Marketing to achieve marketing goals of many of their brands. Prior to this current role, Raja headed the Luxury Brands business at USL.

Raja has also held senior marketing positions in two telco’s: Airtel and Tata Tele Services. Raja was responsible for the roll out of Airtel services in 2 circles : Tamilnadu and Kerala. At Tata Tele, Raja was responsible for rolling out services in Karnataka for Mobile and Landline services. Raja also has FMCG Marketing experience having worked for Unilever in the Middle East and Reckitt Benckiser in India

Steve Mills, VP and Group Executive, IBM Software

November 21, 2010 By Kiruba Shankar Leave a Comment

[rss]http://player.vimeo.com/video/17033054[/rss]
Steve Mills joined IBM in 1973 after graduating New York’s Union College. He has held various executive leadership positions in IBM since 1989. He has played a leading role in the growth of IBM Software Group since its inception in 1995.
In 2000, he assumed the role of Senior Vice President and Group Executive,Software Group.

In 2010, he was named to his current position adding hardware and systems to his responsibilities. In this capacity, he is responsible for directing approximately 100,000 employees spanning development, manufacturing, sales, marketing and support professions.
IBM’s product business contributes $40B of IBM’s revenue. IBM’s industry-leading products provide critical business integration infrastructure that powers more than 100,000 enterprises around the world.

Social Media in Advertising – Part 2

November 20, 2010 By Kiruba Shankar Leave a Comment

Kiruba Shankar speech “Social Media in Advertising” sponsored by The Hindu & Advertising Club Madras

Social Media in Advertising – Part 1

November 19, 2010 By Kiruba Shankar Leave a Comment

Kiruba Shankar speech “Social Media in Advertising” sponsored by The Hindu & Advertising Club Madras

Aamir Khan on the Sets of Samsung Metro Ad

November 18, 2010 By Kiruba Shankar Leave a Comment

[rss]http://player.vimeo.com/video/5283602[/rss]
It’s a compilation of scenes from the sets of Samung Metro advertisement shoot featuring Aamir Khan.

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