Kiruba TV

Jessie Paul is CEO at PaulWriter, a B2B Marketing Hub. She is the author of No Money Marketing.

In her previous job, she held the high profile job as Chief Marketing Officer at Wipro Technologies.

Prior to that, she was Head of Worldwide Marketing at iGATE Global Solutions and Global Brand Manager at Infosys Technologies.

With over 15 years in services marketing, including a stint with Ogilvy & Mather Advertising where she handled a variety of brands, Jessie is considered an expert in brand globalization, and has been named one of the most influential business women in the Indian IT industry.

Jessie is a Computer Science engineer from NIT,Trichy and an MBA from IIM Calcutta.

Jessie Paul is CEO at PaulWriter, a B2B Marketing Hub. She is the author of No Money Marketing.

In her previous job, she held the high profile job as Chief Marketing Officer at Wipro Technologies.

Prior to that, she was Head of Worldwide Marketing at iGATE Global Solutions and Global Brand Manager at Infosys Technologies.

With over 15 years in services marketing, including a stint with Ogilvy & Mather Advertising where she handled a variety of brands, Jessie is considered an expert in brand globalization, and has been named one of the most influential business women in the Indian IT industry.

Jessie is a Computer Science engineer from NIT,Trichy and an MBA from IIM Calcutta.

Dow Jones is the publisher of Wall Street Journal and Mitya New heads the India division.

He was earlier the Managing Director of Reuters.

I caught up with him at the IAMAI Marketing Conclave where we explains why news websites should go pay to survive. He takes the success story of how Wall Street Journal, which charges a subscription fee to access its online site.

Interesting discussion.