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Raja heads Media at United Spirits Ltd., the worlds second largest liquor company and part of the UB Group. Raja also heads the digital marketing initiatives at USL. In the past 12 months USL have made rapid strides in utilizing Digital Marketing to achieve marketing goals of many of their brands. Prior to this current role, Raja headed the Luxury Brands business at USL.

Raja has also held senior marketing positions in two telco’s: Airtel and Tata Tele Services. Raja was responsible for the roll out of Airtel services in 2 circles : Tamilnadu and Kerala. At Tata Tele, Raja was responsible for rolling out services in Karnataka for Mobile and Landline services. Raja also has FMCG Marketing experience having worked for Unilever in the Middle East and Reckitt Benckiser in India