I took one look at today’s Sify.com and Indiatimes.com homepage and I was astounded. Their entire homepage has been splashed red, thanks to ‘Close Up’. Sure, money is important but then do you do anything that the client wants? Even risking your own brand image? Crude as it may sound, but it looks to me like like online prostituition.
I had high regard for the Times Of India brand until Indya.com took over their entire front page. Suck up, yes. But, this much?