In General

Viral Marketing – Part Deux

It’s such a coincidence that just when I write about viral marketing in my earlier post, I bump across this today.

Online viral marketing seems to be the in thing amongst marketers. Consider this. is a site created for HLL to spread a buzz around Clinic AllClear shampoo. Apparently, the average time spent by a visitor on the site is 18 minutes. 18 minutes?! A brand manager would kill for that kind of brand exposure. And that too amongst the teeny bobbers. Now, you know.

BTW, the short videos are a good timepass.