I’m in Mumbai right now to conduct a workshop on ‘Integrating New Media Tools in Communication Efforts’. This workshop is part of the 3rd Annual Corporate Communications Conference conducted by Marcus Evans.
I’m addressing about 50 corporate communication heads of companies. The diversity has been good : IT, Fertilizers, FMCG, Pharmaceuticals, Advertising, Manufacturing, Banking, Automotive, Media, Insurance.
It’s lunch time now and my 3.5 hours workshop begins at 2:00 pm. Polishing my final presentation ideas.
After having gotten used to the chaos and interactiveness of unconferences, the normal traditional conference looks uncomfortably stifling. While some presentations have been good, some have been downright boring. Can be easily judged by the number of yawns.
I requested the organizers to change the seating of the participants for my workshop. Instead of normal theatre style seating, I asked them for a ‘U’ shaped seating..the type you see at board room meetings. It’s important for participants to see each others face instead of their backs. Instead of a talk, I’ve planned group discussions and real life case study analysis. It’ll be interesting to see how much I can get these General Managers, Presidents and Directors of companies to open up and get really participative. Love the challenge.
OK, time to quickly grab lunch and jump into the action head first.