I picked this up from the little shop at the Chennai Airport today. I normally browse through the book shop to kill time and usually think twice before buying any book. But this time, as soon as I saw this book, I picked it up.
Why?
Because it was only Rs.99. The very same pricing strategy that made Big Bazaar superstores a success. Lower the cost and make it up on volume. If the book had been priced the usual Rs.399, I would have given it the miss.
At the airport, after a cursory glance through the book, I headed straight to the chapter at the middle of the book. I skipped the first few chapters because they are just laudatory statements from Kishore Biyani’s friends. Read about it from Swaroop’s book review which came in quite handy.
It reminded me of the ‘Business Book Readers Club’ that me and a couple of journalist friends started a few years ago. Myself, Sankar – who used to be with Indian Express earlier and Ramnath from Economic Times would choose a business book each to read for the month. We would then meet up on a Sunday at the lawns of Loyola college and read out the synopsis and important learning from the book. By the end of the meeting, each one of us would have had the satisfaction of learning from at least three business books. Quite useful but we let it slide out. Gotto restart this meeting.
If you are interested in business books and want to be part of this small group, please email me at Kiruba at Kiruba.com or call me at 98415 977444.
| Tweet |
Email:Kiruba @ Kiruba.com
Phone :+91-44-42733619
Mobile : 98415 97744
Snail Mail :(Home)
Virugambakkam,
Chennai, INDIA
 |
 |
 |
 |
 |
 |
Syndicate this site
I can’t quite put my finger on where this idea of yours is a disgusting one. Personally, I think all business books are useless.
How do you keep up your stupidity day in and day out? And how bad does it feel when people talk about you being the number 1 blogger? You realise right that you can’t get atleast one good sentence together in your blog?
Whatever man. Live your life.
Hi, please add your blog to our new directory of Indian Blogs, thanks!
http://www.indiblogger.in
And don’t let comments like the last one get you down!
Hello, Sad reader! What is your definition of a good blogger? Do you have one? What is bad about starting a business book club? If business books are useless, what is your definition of a book? Which books are useful to you? What is stupid about this man who runs this blog? Do you know anyonelse whom you can claim to be a numbe 1 blogger? What is wrong with sentences in this blog? And finally, how do you want this man who runs this blog to live his life?
To Sridhar from us..
“What is wrong with sentences in this blog?”
While I cant answer all your questions…this one I could, except that this comment would be endless. Here a quick sampling from
just this post -
1. If the book had been priced the usual Rs.399, I would have given ‘it the miss’.
2.I ‘headed’ straight to the chapter ‘at’ the middle of the book
3….that ‘me and a couple of journalist friends’ started a few years ago(as opposed to a couple of friends and I)
4.Quite useful but we let it slide out (???)
And I’m not sure if you read other Indian blogs but its a well know fact that greatbong is currently rated as the most popular Indian blogger..and before that it was Amit Verma. Maybe your definition of ‘No 1′is different.
Hope that answers some of your questions, sridhar from us.
It is sad when those with much time on their hands take the trouble to write negative posts; these posts seem to err on the side of jealousy.
Well, it is part of the turf for a successful person; having to put up with minions.
To Sad Reader and Meenu,
You guys make valid points. Are my posts grammatically perfect? Nope. Should it be? I guess so but hey, I would be churning out perfect posts if I can, wouldn’t I?
Anyways, what I really care is conveying my points across. I write pretty much the same way I talk. I’d prefer my posts have a casual conversational tone.
Well, that’s me. Even if its not a perfect one.
Thanks guys for taking the time to give your feedback. Not many take the effort to be critical and this is positive criticism. Appreciate it.
Renie, Sridhar and Hugo,
Thanks guys for the support. Appreciate it.
Renie, will definitely check out IndiBlogger.in
To sad reader and meenu…
why dont you reveal your original names before commenting? if you dont have even that much guts, then what’s the point in passing on such meaningless opinions.
Kiruba,
You are the ultimate feedback appreciator. thanks.
Ezhilu,
Nee sooper ba. Naan thaan sad reader. Ippo enna adukku. Mobile number venuma? Illa veettu address venuma?
Sridhar from US,
Adhu inna ‘from US’. Engiyo kannammapettai internet center la irundu comment panra naaikku edukku inda vetti banda?
yes saddist, i need your phone number and address too..
Kiruba,
I would think grammar is important even in a casual conversation, no?My issue is not with the quality of your posts per se. Its just that you claim you are no expert in language but then you insist on liberally sprinkling all your posts with these snazzy, ‘cool-sounding’ phrases that are just that bit awkwardly placed to eventually make the sentence sound silly.
Or maybe its just that bad english makes me cringe more that an average reader. Anyways that my take on it.
And Hugo, I’m jealous of what? But your right, it does take a lot less time and effort to say ‘Kribs you rock’
Ezhilu,
Enna mama, yedavadhu kutti vechigiriya?
Hello Gasket!
Sorry to respond late, as I had to enjoy my ‘US’ weekend. It is still sunday evening here, I promise I will find your kannammapettai somewhere here (alaska?)
How much time did you spend waiting in that long line in front of your ‘US’ consulate and got your visa rejected? Or did you take a direct flight back home, crying you lost your…
Apologies accepted. The attempted sarcasm was pathetic. You might want to try harder next time. All the best.
Kiruba rocks.
sad,
still you aren’t ready to reveal your identity…. and you’r words are not decent, please think twice before writing anything bad about others….
and stop your nonsense comments.
hey..just a thot, have u tried shelfari, amazon’s online book club built on the lines of a social network
LOL..how come this post hit a nerve with some people? Relax – Kiruba’s alright. I actually like his blog and podcast.